Growth Marketing Strategist

1 week ago


New York, New York, United States DailyPay Full time
About DailyPay

DailyPay, Inc. is a pioneering fintech company that is revolutionizing the way people get paid. As the industry's leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America's top employers build stronger relationships with their employees.

The company is headquartered in New York City, with operations throughout the United States as well as in Belfast. DailyPay's mission is to empower employees to take control of their financial well-being, while supporting the financial health of employers.

The Role

The Growth Marketing Manager - Consumer Financial Services is a critical leadership position that plays a key role in helping DailyPay achieve its revenue growth goals and objectives.

In this role, you will lead the marketing strategy, planning, and execution for DailyPay's Consumer Financial Services programs, covering the customer lifecycle from marketing channels and performance to onboarding and enrollment through usage.

The ideal candidate will have a solid understanding of business-to-consumer and user adoption programs, data analytics, campaign performance measurement, growth tactics, and lifecycle marketing.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies for consumer engagement and adoption programs, leveraging both direct and indirect channels
  • Design tailored go-to-market plans for SME and Enterprise clients, collaborating with Sales and Technical Implementations to ensure smooth pre-launch to launch transitions
  • Orchestrate integrated communication plans with internal marketing and external employee comms teams to amplify client launches
  • Drive continuous improvement by analyzing launch performance, leveraging client insights, and enhancing marketing toolkits for future strategies
  • Manage and optimize program performance against key metrics (enrollment, adoption, etc.) using data-driven insights and A/B testing methodologies
  • Collaborate with Product Engineering and Product Marketing to identify and develop new capabilities and features
  • Forge partnerships with external vendors to cost-effectively augment marketing capabilities
Requirements
  • Bachelor's degree in a related field or equivalent experience
  • 6+ years in demand generation or growth marketing, focusing on software/technology or FinTech
  • Expertise in digital marketing, managing owned and paid channels, and developing impactful marketing communications
  • Strong strategic problem-solving skills with a consultative approach, translating insights into consumer value and marketing strategy
  • Experience leading cross-functional teams in a matrix organization and collaborating with clients
  • Analytical prowess with the ability to simplify complex concepts for diverse audiences
  • Exceptional presentation and value-selling skills, proficient in tools like PowerPoint or Google Slides
  • Meticulous attention to detail and a solutions-oriented mindset, ensuring client success and satisfaction
What We Offer
  • Exceptional health, vision, and dental care
  • Opportunity for equity ownership
  • Life and AD&D, short- and long-term disability
  • Employee Assistance Program
  • Employee Resource Groups
  • Fun company outings and events
  • Unlimited PTO
  • 401K with company match


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