Marketing Manager Business Development

4 weeks ago

Ashburn, Virginia, United States Visa Full time

Job Description

This is an exciting time to join Visa's U.S. Regional Client Marketing team, as we focus on developing new relationships and deepening existing relationships with bank and credit union clients.

The Marketing Manager, Business Development, for U.S. Client Marketing Regional Clients role will support the development and sell-in of client marketing and experiential programs that optimize client portfolio performance, brand awareness, loyalty and retention through world class Visa payments marketing and sponsorship activation.

The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Client Marketing team, the Marketing Manager, Business Development, will be responsible for business development across a set of Regional clients that includes pitching appropriate marketing solutions based on the client's business needs and objectives, then refining the engagement scope, developing pricing, and closing the marketing solution sell-in for your Visa clients. You'll collaborate closely with the Regional Account Executives and other members of the U.S. Regional Client Marketing team to enable successful client conversations and an effective sales approach that expands our reach, strengthens client relationships and actively boosts revenue.

The Marketing Manager, Business Development will engage with teams across Visa and its Regional clients to deliver thought leadership marketing advisory services, oversee your clients' engagement executions (top-level with the Marketing Delivery team owning execution), and work to help grow our clients' payment card business. The ideal end-to-end engagement includes measurement and insights in order to best demonstrate Visa value-add to our clients and drive incremental portfolio revenue for Visa and our clients.

You will be responsible for planning marketing strategies and partnership initiatives to grow the payments business for our clients through the activation of Visa sponsorships and strategic use of sponsorship assets, marketing programs and initiatives and marketing analyses. This Manager is responsible for building partnership relationships with the cross-functional team, including Sales/Account Executives, Product, Marketing, Visa Consulting & Analytics, and agencies to deliver best-in-class marketing plans that support business goals for both Visa and its clients.

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired. Additionally, you should have a strong track record of working independently while collaborating with internal team members and external clients.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications:
Qualifications

_ Basic Qualifications:_


• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications:


• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD

• Experience in business development and client relationship building

• Experience in designing and executing multichannel marketing campaigns (i.e., paid social, programmatic, search engine marketing, email, direct mail, media, etc.), inclusive of measurement and insights, across the marketing lifecycle (acquisition, usage, retention, loyalty)

• Strong executive presence and comfort leading discussions across all levels of client organizations and within the Visa organization

• Strong analytical skills and comfortable translating data into marketing strategy

• Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met

• Self-motivated and proactive in asking questions and proposing solutions

• Strong process orientation - able to create processes from scratch and able to identify and drive continuous improvements

• Highly proficient in Excel, Word, and PowerPoint, managing spreadsheets, devising formulas, creating pivot tables, and performing data analysis, while also building executive and client presentations

• Strong written and verbal communication skills - ability to create visually clear, concise, and insightful work product and presentations for senior leaders

• Experience in building relationships with the ability to earn trust and rapport of partners at all levels

• Proven ability to thrive in high pressure situations and a fast-paced and matrixed environment

• Comfortable with prioritization and ability to adapt to shifting priorities

• Skilled in managing financials – revenue and expenses – related to your marketing programs, including timely invoicing and other administrative tasks

Additional Information

** Work Hours:** Varies upon the needs of the department.

** Travel Requirements:** This position requires travel 5-10% of the time.

** Mental/Physical Requirements:** This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is $112,500.00 to $146,200.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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