Hybrid Marketing Professional
6 days ago
We are seeking an experienced Marketing Manager to join our dynamic team at Gecko Hospitality. As the Marketing Manager, you will play a crucial role in driving brand awareness, increasing customer engagement, and ultimately boosting sales for our multiple restaurant concepts.
Key Responsibilities- Brand Strategy
- Develop and implement comprehensive brand strategies to create strong and consistent brand identities.
- Define target audiences for multiple brands.
- Stay up-to-date with industry trends, competitor activities, and customer preferences.
- Develop a marketing calendar to include promotions, holidays, menu changes, and events.
- Management
- Ensure consistent brand messaging and visual identity across all marketing channels and customer touchpoints, including digital, print, in-store, and social media.
- Maintain and enforce brand guidelines.
- Oversee the creation and production of marketing collateral, advertising campaigns, menus, and promotional materials.
- Campaigns and Events
- Plan and execute creative and exciting marketing campaigns to increase brand awareness, drive customer acquisition, engagement, retention, and overall sales.
- Monitor performance and analyze results.
- Collaborate with operations to plan unique signature events within multiple brands.
- Support Grand Openings by building community relationships, performing location and competitive analysis, building a new social following, and planning opening day activities.
- Digital Marketing
- Align the brand presence through website management, online directories, review platforms, search engine optimization (SEO), and digital ads.
- Manage social media accounts and develop engaging content.
- Create a robust CRM program to support multiple marketing strategies.
- Manage brand photo shoots, including developing a shot list and style.
- Manage individual brand loyalty programs to drive guest engagement, retention, and sales.
- PR
- Manage relationships with local media, food bloggers, and influencers to generate positive coverage, reviews, and increase brand visibility for multiple brands.
- Promotions
- Develop and implement promotional campaigns to drive sales and customer engagement.
- Monitor market trends and customer feedback.
- Collaborate with culinary and beverage teams to identify opportunities for menu innovation.
- Oversee menu design and edits.
- LSM
- Create marketing materials to support strategic partnerships with local businesses, organizations, and influencers.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in developing and implementing successful marketing strategies.
- Strong knowledge of digital marketing and social media platforms.
- Excellent communication and interpersonal skills.
- Ability to analyze data and make data-driven decisions.
- Experience in the restaurant industry is a plus.
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