TV Media Manager

1 month ago

Austin, Texas, United States SciPlay Full time
Position Summary

SciPlay is seeking a highly motivated and experiencedTVMediaManagerto join our dynamic marketing team. TheTV MediaManagerwill play a crucial role in driving our television advertising efforts, ensuring the successful execution of allTVmediacampaigns for our mobile games. This role involves close collaboration with ourmediaagency and internal teams to develop, implement, and optimize direct responseTVcampaigns that drive user acquisition and engagement.

Key Responsibilities:

  • Campaign Management: Lead the planning, execution, and optimization of TVmediacampaigns for SciPlay's mobile games, ensuring alignment with marketing objectives and budget.
  • Agency Collaboration: Work closely with mediaagencies to develop strategicmediaplans, negotiatemediabuys, and secure optimal placements.
  • Creative Oversight: Coordinate with the creative team to develop compelling TVadvertisements that resonate with our target audience and drive direct response.
  • Performance Analysis: Monitor and analyze campaign performance metrics, providing regular reports and insights. Use data-driven strategies to optimize campaigns for maximum ROI.
  • Budget Management: Manage the TVmediabudget, ensuring efficient allocation of resources and adherence to financial targets.
  • Market Research: Stay up-to-date with industry trends, competitor activities, and emerging opportunities in the TV advertising landscape.
  • Compliance: Ensure all TVcampaigns comply with regulatory standards and industry best practices.
Qualifications

Experience: Minimum of 3-5 years of experience inTVmediacampaign management, with a strong focus on direct response campaigns.

Analytical Skills: Proficient in analyzing campaign performance metrics and translating data into actionable insights.

Communication: Excellent verbal and written communication skills, with the ability to effectively collaborate with internal teams and external partners.

Negotiation Skills: Strong negotiation skills to secure advantageousmediabuys.

Industry Connections: Familiarity and connections withTVnetwork representatives, enabling effectivemediabuys and partnerships.

Project Management: Proven ability to manage multiple projects simultaneously, with strong organizational and time management skills.

Technical Skills: Familiarity withmediaplanning and buying tools, as well as analytics platforms.

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Preferred Qualifications:

  • Experience in the mobile gaming industry.
  • Familiarity with digital marketing channels and how they integrate with TVcampaigns.
  • Advanced degree or certifications in marketing or related fields.

We are SciPlay We make games

At SciPlay, we are programmed to think untraditionally, and we believe in doing what you love and doing it well. We take pride in our ability to stay ahead of the game We are the brainiacs behind-the-scenes;innovating, dreaming, and navigating the social gaming world. Together, if we stay passionate and ambitious with our goals, no one can stop us from becoming the #1 social and casual gaming company.

A few of our highlighted perks and benefits:

*Competitive salaries

*Annual bonuses, matching 401k

*Hybrid work model (3 days in office)

*Fun environment:Open Office Concept with Ergonomic Seating and Standing Desks.Game Room featuring current generation consoles, numerous game titles, and various table games.

*FoodFully Stocked Kitchen with Beverages and Snacks, as well as company-paid lunches 2x/week

*Paid Family Leave

*Paid Volunteer Time

*Annual 2-night company retreat

Read More About Our Values Here:

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At SciPlay we are dedicated to building a diverse, inclusive, and authentic workplace. Both professionally and personally, we believe our differences are key to unlocking our superpowers. So, if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles we have #beYOU

SciPlay is a wholly-owned subsidiary of Light & Wonder, Inc. At Light & Wonder, it's all about the games Learn more

SciPlay Corporation and its affiliates (collectively, SciPlay) are committed to creating a workforce of credibility and dependability. As a prerequisite to employment with SciPlay (to the extent permitted by law), you shall be asked to consent to SciPlay conducting a due diligence/background investigation on you. This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above. SciPlay is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you'd like more information about your equal employment opportunity rights as an applicant under the law, please click hereEEOC Poster.

#LI-RR1 #LI-remote

Light & Wonder is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you'd like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.

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