Digital Media Manager
1 week ago
About Piper Companies
Piper Companies is a cutting-edge analytic company seeking a highly skilled Digital Media Manager to join our team in Austin, Texas. As a hybrid employee, you will have the opportunity to work from the comfort of your own home while still being part of a dynamic and innovative team.
Key Responsibilities
- Develop and implement a comprehensive content strategy that aligns with the company's voice and objectives.
- Actively engage with our audience on various social media platforms by responding to comments, messages, and mentions. Foster a community of followers who are interested in analytics and related topics.
- Monitor, analyze, and report on key social media metrics, such as engagement rates, follower growth, and conversion rates. Use these insights to optimize content strategy and demonstrate the impact of social media efforts on the company's goals.
- Plan, execute, and manage paid and organic social media campaigns to promote the company's services, products, or content. This includes setting up targeted ads, managing budgets, and tracking campaign performance.
- Stay updated on social media trends, emerging platforms, and industry news, particularly in the analytics and technology sectors. Conduct competitive analysis to identify opportunities and differentiate the company's social media presence from competitors.
Requirements
- 4 years of experience leading and managing a team with proven social media accounts for tech or analytics-focused brands, with a track record of growing and engaging audiences.
- A passion for social media and a deep understanding of various social platforms, their features, and their audiences.
- Familiarity with online marketing strategies and tools, including social media management platforms and analytics tools.
- Ability to interpret social media metrics and analytics to inform strategy and demonstrate ROI.
- Expertise in creating engaging content tailored to different platforms. Strong copywriting skills to convey complex analytics concepts in a clear, compelling way.
- Ability to stay updated on the latest social media trends, platform updates, and industry news. Quick to adapt strategies to align with emerging trends in the analytics and tech sectors.
Compensation and Benefits
- Salary: $90,000 - $100,000
- Amazing comprehensive benefits, including medical, dental, and vision insurance, 401k, and PTO.
Keywords
- Digital Media Manager, Social Media Marketing Specialist, Content Creator, Marketing Manager, Brand Ambassador
- Analytics, Technology, Social Media, Content Strategy, Online Marketing, Social Media Management, Analytics Tools, ROI, Copywriting, Social Media Trends, Industry News
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