Digital Media Specialist
6 days ago
Piper Companies is seeking a highly skilled Digital Media Specialist to join our team in the Austin, Texas area (Hybrid) for a cutting-edge analytic company.
Key Responsibilities- Develop and Implement a Content Strategy: Create and execute a comprehensive content plan that aligns with the company's voice and objectives, showcasing our expertise in analytics and technology.
- Engage with the Audience: Actively interact with followers on various social media platforms, responding to comments, messages, and mentions to foster a community of interested individuals.
- Monitor and Analyze Key Metrics: Track and report on essential social media metrics, such as engagement rates, follower growth, and conversion rates, to optimize content strategy and demonstrate the impact of social media efforts on the company's goals.
- Plan and Execute Paid and Organic Campaigns: Develop and manage paid and organic social media campaigns to promote the company's services, products, or content, including setting up targeted ads, managing budgets, and tracking campaign performance.
- Stay Updated on Industry Trends: Stay current on social media trends, emerging platforms, and industry news, particularly in the analytics and technology sectors, to identify opportunities and differentiate the company's social media presence from competitors.
- Experience: 4 years of experience leading and managing a team with proven social media accounts for tech or analytics-focused brands, with a track record of growing and engaging audiences.
- Passion for Social Media: A deep understanding of various social platforms, their features, and their audiences, with a passion for creating engaging content tailored to different platforms.
- Marketing Strategies: Familiarity with online marketing strategies and tools, including social media management platforms and analytics tools, to interpret social media metrics and analytics to inform strategy and demonstrate ROI.
- Content Creation: Expertise in creating engaging content, with strong copywriting skills to convey complex analytics concepts in a clear, compelling way.
- Adaptability: Ability to stay updated on the latest social media trends, platform updates, and industry news, with a quick adaptation to emerging trends in the analytics and tech sectors.
- Salary: $90,000 - $100,000
- Benefits: Comprehensive benefits package, including medical, dental, and vision insurance, 401k, and PTO.
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