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Social Media Marketing Specialist

2 months ago

Austin, Texas, United States Lincoln-Goldfinch Law Full time
Job Opportunity at Lincoln-Goldfinch Law

We are seeking a highly skilled and passionate professional to join our team as a Social Media Manager and Business Development Coordinator. This is a full-time, in-office position based in our Austin, Texas location.

About the Role

As a Social Media Manager and Business Development Coordinator, you will be responsible for creating and implementing a comprehensive social media strategy across all platforms. This will include developing and executing content plans, managing social media advertising campaigns, and analyzing performance metrics to inform future strategies.

Key Responsibilities
  • Content Creation and Social Media Management:
    • Collaborate with the firm's owner to brainstorm and create high-quality, bilingual content that reflects our expertise and passion for immigrant rights.
    • Develop and execute a comprehensive social media strategy across all platforms.
    • Produce engaging content, including posts, stories, reels, and live streams, that resonate with our audience and promote immigrant rights awareness.
    • Actively engage with our online community, responding to comments, messages, and reviews to build strong relationships with clients and supporters.
    • Plan and manage paid social media campaigns to increase reach and engagement.
    • Monitor social media metrics, analyze performance, and provide regular reports with actionable insights to the owner and leadership team.
  • Business Development Support:
    • Assist in designing and implementing a referral program that strengthens our relationships within the immigrant community.
    • Contribute to developing strategies to expand the client base, focusing on digital marketing and community outreach.
    • Plan and execute in-office and local community events to enhance our firm's presence and support our social justice mission.
Requirements
  • Fluency in English and Spanish is required.
  • 2+ years of experience in social media management, preferably in a professional services or advocacy setting.
  • Experience working within the immigrant community is essential.
  • Familiarity with or experience in immigration law is a significant plus.
  • Strong understanding of social media platforms, trends, and best practices.
  • Excellent written and verbal communication skills in both English and Spanish.
  • Ability to create compelling visual content (graphics, videos) for social media.
  • Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Passion for social justice and immigrant rights.
About Lincoln-Goldfinch Law

Lincoln-Goldfinch Law is an award-winning immigration and bankruptcy law firm based out of Austin, Texas that serves people from all 50 states and from across the globe in both English and Spanish. Founded in 2015 by Kate Lincoln-Goldfinch, Lincoln-Goldfinch Law has served thousands of families who are searching for peace of mind and a fresh start.

We are an Equal Employment Opportunity Employer and are committed to providing a diverse, joyous, and welcoming work environment free of harassment or discrimination. We hold accountable all members of the LGL team for maintaining a work culture that is inclusive and collaborative with a focus on treating clients and coworkers alike with kindness and respect.