Experienced Media Acquisition Specialist

2 weeks ago

Austin, Texas, United States Bridge Insights & Media Full time

POSITION OVERVIEW

We are in search of a proficient Media Acquisition Specialist to oversee the negotiation and acquisition of advertising inventory for our clientele. Your main goal will be to guarantee that media strategies are executed with precision and effectiveness, ensuring that advertising successfully reaches intended audiences through designated media platforms.

In this position, you will need to excel in negotiation, demonstrate strong analytical skills, and build trust and rapport with both clients and media representatives. If you have a comprehensive understanding of contemporary media platforms and advertising alternatives, we look forward to connecting with you.

ROLE RESPONSIBILITIES

As a Media Acquisition Specialist, your duties will include strategic media purchasing, campaign enhancement, budget oversight, vendor negotiations, performance evaluation, and auditing supervision. By utilizing your expertise, you will play a vital role in the success of our clients' advertising initiatives while fostering growth for the organization.

KEY FUNCTIONS

Negotiation and Procurement:

  • Negotiate pricing and agreements with media suppliers to secure optimal rates and placements.
  • Acquire advertising space across various media channels, including digital, television, radio, print, and outdoor.

Campaign Oversight:

  • Supervise and manage ongoing advertising initiatives, ensuring they are executed as intended and meet performance criteria.
  • Modify media strategies and purchasing tactics based on performance metrics and market dynamics.

Financial Management:

  • Effectively manage and allocate the media budget, ensuring all expenditures remain within the approved limits.
  • Provide regular updates on campaign expenditures and outcomes.

Team Development and Leadership:

  • Train, mentor, and guide both new and existing members of the media buying team.
  • Encourage a collaborative and supportive atmosphere to enhance team performance and growth.

CORE SKILLS

  • Meticulous Attention to Detail: This role will be assigned to a select group of clients, requiring you to manage all aspects meticulously. You will represent our organization to clients and partners, thus ensuring the accuracy and quality of our work is paramount.
  • Exceptional Organizational and Multitasking Skills: Being organized should be a defining trait. You will need a strong ability to juggle multiple tasks and prioritize effectively, keeping track of outstanding tasks and deliverables.
  • Outstanding Communication and Negotiation Skills: Excellent communication abilities are essential for a media buyer, forming the foundation for building strong vendor and client relationships. Additionally, adept negotiation skills are vital for securing favorable deals and ensuring clients receive maximum value for their investments.
  • Analytical Thinking: The capacity to analyze complex data, evaluate advertising strategies, and make informed decisions is crucial for success in this role. Media buyers with strong analytical skills can navigate the dynamic media landscape effectively, ensuring that advertising campaigns are strategically aligned with clients' goals.

QUALIFICATIONS

  • Demonstrated experience as a Media Buyer or in a similar capacity; experience in digital media is advantageous.
  • Familiarity with media purchasing, planning, and research methodologies.
  • Interest in staying updated on advertising and media trends.
  • Proficient understanding of media analytics tools and software.
  • Ability to excel in a remote work environment.
  • Bachelor's degree in Marketing, Advertising, Business, or a related discipline.

COMPENSATION AND BENEFITS

  • Competitive salary commensurate with experience.
  • Flexible paid time off policy.
  • Health insurance options including HMO, PPO, and HSA.
  • Remote work flexibility.
  • Monthly stipends for phone, internet, and wellness.
  • Personal development initiatives.
  • End-of-year performance bonuses.
  • Monthly team-building activities.
  • Paid parental leave.
  • A friendly, flexible, and people-oriented workplace culture.

EMPLOYMENT TYPE

  • Full-Time
  • 100% remote - work from home

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