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Retail Media Campaign Coordinator

2 months ago

Austin, Texas, United States Celerity CPG Group Full time
Job Overview

Position Title: Retail Media Campaign Coordinator

Department: Marketing

Location: Remote

Employment Type: Full-Time, Paid

About Celerity Group:

Celerity Group collaborates with rapidly expanding Consumer Packaged Goods (CPG) brands, implementing effective digital retail media strategies designed to enhance in-store sales performance. Our commitment lies in innovation, quality, and a dynamic approach tailored for our clients.

As we expand, we are in search of a dedicated Retail Media Campaign Coordinator to spearhead our retail media efforts. This role presents a unique opportunity to work alongside leading CPG brands across various sectors, including food, beverages, and health-oriented products. At Celerity, we emphasize a personal approach to team dynamics, fostering both personal and professional development among our members, where strong relationships and the quality of our work are essential. We believe in nurturing a collaborative environment that upholds integrity and excellence in all our endeavors.

Position Summary:

We are looking for a proactive and detail-focused Retail Media Campaign Coordinator to assist in executing our retail media strategy. The successful candidate will be responsible for managing and implementing retail media campaigns, nurturing relationships with media partners and clients, analyzing campaign results, and generating comprehensive reports on a weekly and monthly basis. This position offers an exciting chance to thrive in a dynamic environment and contribute significantly to our clients' retail marketing success.

Key Responsibilities:

  • Manage and implement retail media pay-per-click (PPC) campaigns across multiple platforms, including Instacart, Criteo, Walmart Connect, Amazon Ads, Kroger Ad Platform, and Citrus Ads.
  • Conduct research and experimentation with effective keywords, bidding strategies, and ad copy to drive traffic and enhance sales performance.
  • Maintain and develop relationships with media clients and vendors to ensure successful collaboration and campaign execution.
  • Monitor and evaluate campaign performance, providing insights and recommendations for continuous improvement.
  • Assist in formulating retail media plans and budgets.
  • Keep accurate records of media placements, budgets, and performance metrics.
  • Stay informed about industry trends and best practices in retail media and advertising.

Performance Expectations:

  • Demonstrate agility and creativity, bringing innovative ideas to achieve objectives.
  • Exhibit self-motivation, organization, and a proactive approach while upholding high ethical standards.
  • Show enthusiasm for web analytics and attribution models, keeping abreast of the latest industry trends.
  • Consistently meet deadlines for assignments.
  • Commit fully to every task and project undertaken.
  • Take complete ownership of projects, ensuring their successful completion.

Qualifications:

  • Minimum of 2 years of experience with retail media channels such as Instacart, Criteo, Walmart Connect, Amazon Ads, Kroger Ad Platform, and Citrus Ads.
  • At least 3 years of experience with Google Ads.
  • Proficient in utilizing marketing tools and software (e.g., retail media networks, Google Sheets).
  • Possess an analytical mindset with the capability to interpret data and derive actionable insights.
  • Exhibit excellent organizational and project management skills.
  • Strong communication and interpersonal abilities.
  • Ability to work independently as well as collaboratively within a team.

Benefits:

  • Competitive salary.
  • Opportunities for professional development and career advancement.
  • Health, dental, and vision insurance.