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Growth and Performance Marketing Analyst

2 months ago

Culver City, California, United States Reformation Full time

Who We Are:


Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.


We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.



Growth and Performance Marketing Analyst:

Reformation is looking for a Growth and Performance Marketing Analyst to join the Growth Marketing team. The team is focused on amplifying the organic success of Reformation, and this role will play a crucial part in helping the organization realize wins. The Growth and Performance Marketing Analyst is responsible for rigorous reporting to illuminate key traffic and user behaviors throughout the ecommerce experience. The right candidate has a working knowledge of ecommerce KPIs and uses data to make recommendations for improvements to increase conversion and optimize traffic. The day-to-day will vary, and the ideal candidate is analytical, strategic, and operational with a desire to see the tangible impact of his or her efforts.

What You'll Do:

  • Identify, propose, and measure opportunities to optimize marketing investment by developing a holistic understanding of the purchase funnel across marketing and product touchpoints
  • Collaborate to develop and measure data-driven digital product enhancements, and build appropriate reports to give insight into the performan ce of new product features
  • Utilize data and ecommerce trends to develop and maintain an ecommerce and customer growth model
  • Serve as a key business partner in understanding our e-commerce experience
  • Develop Ecommerce dashboards and new reporting frameworks within business platforms
  • Provide recommendations by interpreting data and building scalable analyses to monitor, measure and report on ecommerce and customer KPIs, and present findings to a broader group of stakeholders
  • Bring customer insights into the center of marketing by identifying questions about our customer and digging through data to propose answers
  • Conduct benchmarking to ensure that everything Reformation communicates in growth marketing channels is unique, thoughtful, on-brand and industry-leading

What You'll Need:

  • BA/BS degree required in business, statistics and/or economics
  • 2 years of relevant experience; experience at top-tier management consulting preferred
  • Strong analytical and quantitative skills – skilled with Microsoft Excel, able to create elegant models, and interested in translating data into actionable insights
  • Entrepreneurial, creative and scrappy mindset
  • Exposure to Looker and the Google Cloud suite (Analytics, Data Studio, Big Query) a plus
  • Exposure to performance marketing platforms a plus

Who You Are:

  • You are deeply analytical, and you are known to execute, analyze, refine and repeat
  • You are comfortable with the unknown, and curiosity guides you
  • You own your work, take initiative, and have the ability to prioritize multiple projects
  • You love being hands-on and solving problems - you don't see this as a task; it's a passion
  • You thrive in a fast-paced, results-oriented environment
  • You're the type of team member who is willing to pick up slack and do the unglamorous tasks to help grow the company

Benefits & Perks:

  • Health, vision, and dental insurance for eligible employees
  • Paid vacation, sick, holidays & volunteer time-off for eligible employees
  • Mission based company + casual and entrepreneurial work environment
  • Clothing discount, dog-friendly office, company events + parties and much more
  • 401K with company match

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

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