Manager of Growth Marketing Acquisition for Services

1 week ago

Culver City, California, United States Apple Full time

Overview:

Weekly Hours: 40


Role Overview:

The individuals at Apple are not merely product creators; they are innovators who have transformed entire sectors. The variety of these individuals and their perspectives fuels the creativity that permeates our work, from groundbreaking technology to leading environmental initiatives. Join Apple and contribute to our mission of improving the world.

Apple is on the lookout for a seasoned, entrepreneurial professional who is enthusiastic about expanding consumer subscription services. The Growth Marketing Manager will play a pivotal role within a collaborative team, working alongside marketing, product development, engineering, data analytics, design, and business units to enhance visibility and attract new customers to Apple’s services and products through our applications and various communication platforms.


Success in this position necessitates the ability to thrive in a fast-paced environment, adapt to a changing landscape, and consistently embrace new challenges. This role offers an invigorating atmosphere filled with some of the most innovative and passionate individuals, motivating you to excel in your work.


Key Responsibilities:
  • Develop and implement acquisition and marketing strategies for Apple Services.
  • Enhance programs through A/B testing and formulate strategic recommendations based on data-driven insights.
  • Create owned channel strategies and initiatives across the Apple ecosystem to drive significant awareness, discovery, and acquisition.
  • Establish cross-functional relationships and plans to enhance performance against key metrics, focusing on experimentation and optimization.
  • Collaborate with diverse teams to define and execute projects as scheduled.

Minimum Qualifications:
5-8 years of experience in developing unique acquisition strategies aimed at optimizing conversion, subscription, and revenue, both on and off-platform. A strong grasp of subscription and/or recurring revenue business models is essential.
Demonstrated expertise in conducting A/B testing and utilizing data-driven insights.
Exceptional attention to detail and capability to manage projects, priorities, schedules, and deliverables. Proven ability to solve problems, devise creative solutions, and exhibit resourcefulness.
Excellent communication skills with the ability to influence and collaborate across various teams.

Preferred Qualifications:
Exhibit a strategic mindset and the capability to lead the development and cross-functional execution of effective marketing initiatives.
Strong communication abilities and proficiency in delivering impactful presentations at all organizational levels.
Experience working collaboratively under pressure on complex, international, large-scale, time-sensitive projects.
Consistently contribute positively in a high-velocity, constantly evolving environment and demonstrate a willingness to tackle any necessary tasks.

Compensation & Benefits:
At Apple, base salary is one component of our total compensation package and is determined within a range, providing opportunities for growth as you develop within your role. The base salary range for this position is between $137,100 and $206,700, dependent on your skills, qualifications, experience, and location.

Apple employees also have the chance to become shareholders through participation in Apple's discretionary employee stock programs, including eligibility for discretionary restricted stock unit awards and the opportunity to purchase Apple stock at a discount through the Employee Stock Purchase Plan.

Additional Benefits:
Comprehensive medical and dental coverage, retirement benefits, a variety of discounted products and free services, and reimbursement for certain educational expenses related to career advancement at Apple, including tuition.

This role may also be eligible for discretionary bonuses or commission payments. Learn more about Apple Benefits.


Note:
Apple's benefits, compensation, and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer committed to inclusion and diversity, taking affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

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