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Marketing Operations Specialist for Growth Initiatives

2 months ago

Culver City, California, United States Apple Full time

Position Overview:
Weekly Hours: 40

Role Summary:

The Growth Marketing Operations Team is integral in facilitating on-device communications and automated messaging for Apple's suite of media products and services, including Apple TV+, Music, Arcade, News+, Fitness+, App Store, and Apple One.

This team is dedicated to the design and implementation of in-app messaging that reaches millions of users worldwide across various services.


Apple is looking for a proactive and inquisitive individual who will manage and execute the daily operational workflows associated with growth marketing.

This position requires collaboration across multiple internal teams, including growth marketing, product, and engineering, to create and launch multi-channel customer communications, ultimately enhancing awareness and engagement with Apple's offerings.


Key Responsibilities:
  • Designing, testing, and implementing customer journeys, which entails evaluating product and strategic objectives, platform capabilities, and data requirements.
  • Collaborating effectively and articulating complex, large-scale projects, ensuring that operational plans, deliverables, and risks are addressed and aligned with stakeholders.
  • Monitoring campaign performance to ensure operational integrity and identifying issues to communicate with internal teams.
  • Recognizing key opportunities for improvement in campaign performance, operational efficiency, processes, and product tools.
  • Creating a knowledge repository of best practices and playbooks to serve as a reference and training resource.
Minimum Qualifications:

5-7+ years of experience in lifecycle marketing, focusing on the development and execution of acquisition and engagement initiatives in innovative settings.

Familiarity with CRM or ESP platforms such as Salesforce Marketing Cloud/Exact Target, Braze, or Oracle Responsys.

Strong logical reasoning and critical thinking abilities.

Preferred Qualifications:

Demonstrated attention to detail and organizational skills to deliver high-quality projects in a timely manner.

Innovative mindset, proactive, thoughtful, and resourceful, with a readiness to navigate ambiguity and obstacles.

Collaborative team player with a strong awareness of the impact on colleagues.

Experience with SQL language.

Compensation & Benefits:

At Apple, base pay is one component of our total compensation package and is determined within a range, allowing for growth and development within the role.

The base pay range for this position is between $133,800 and $222,800, with actual base pay depending on skills, qualifications, experience, and location.

Apple employees have the opportunity to become shareholders through participation in Apple's discretionary employee stock programs, including discretionary restricted stock unit awards and discounted stock purchases through the Employee Stock Purchase Plan.


Additional Benefits:

Comprehensive medical and dental coverage, retirement benefits, discounts on products and services, and reimbursement for certain educational expenses related to career advancement at Apple.

This role may also be eligible for discretionary bonuses or commission payments.


Note:

Apple's benefits, compensation, and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer committed to inclusion and diversity, taking affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

Learn more about your EEO rights as an applicant.