Marketing Data Analyst
1 week ago
Job Summary
Planet Interactive is seeking a highly skilled Marketing Data Analyst to join our team on a 12-month contract. This role will involve leading reporting for owned social media channels, establishing and maintaining benchmarks, and analyzing performance data to optimize partnerships and campaigns.
Key Responsibilities:
- Develop and maintain comprehensive reporting dashboards to visualize digital conversation data, including sentiment analysis and topic modeling.
- Track and analyze the performance of creators and third-party mentions, establishing benchmarks and providing insights to optimize partnerships and illustrate results.
- Present key performance indicators (KPIs), insights, and reporting to internal stakeholders to ensure campaign performance understanding.
- Build and maintain dashboards to visualize digital conversation data, including sentiment analysis and topic modeling through Tableau.
- Set and evaluate KPIs for digital conversation and search performance.
- Respond to ad hoc reporting requests, including but not limited to geo-specific topic modeling, audience analysis, and competitor research.
- Provide insights that drive strategy by analyzing diverse datasets, identifying trends, and offering targeted recommendations.
Requirements:
- 2-3+ years' experience focusing on data analytics for organic marketing campaigns (social heavy).
- Bachelor's degree.
- Highly proficient with Excel.
- Experience with Tableau, SQL, and Python are highly sought after.
- Experience building presentations in Keynote.
- An understanding of social analytics and workflows.
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