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Sr. Growth Marketing Manager

2 months ago

New York, New York, United States Calm Full time

About Calm
Calm is on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities - featuring a range of experts and beloved celebrity voices - to help users manage stress, improve sleep and live mindfully. Our workplace and healthcare solutions offer a consumer-friendly approach to clinical content and HIPAA-compliant resources in order to drive positive health and business outcomes. Named a TIME100 Most Influential Company , Calm supports more than 150 million people and 3,500 organizations across seven languages and 190 countries.
What We Do
Calm's B2B team is committed to expanding access to mental health resources by building products for enterprises and the healthcare industry that drive positive health and business outcomes. Our suite of solutions include HIPAA-compliant resources, clinical programs, data and analytics tools, leadership and development workshops and more. What makes us unique? We take our award-winning approach to better sleep, mental resilience, and relaxation and combine it with scientifically backed techniques to create comfort and engagement throughout the mental health journey. Organizations rely on our expertise to fill the care gap created by stigma and life's daily stressors, allowing them to take an active role in making effective mental health support possible for the people they serve.
We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, or NYC areas. At this time, only candidates in these locations will be considered.
What You'll Do
As the Senior Growth Marketing Manager, reporting to the Director of Demand Marketing. You will own the product-led growth and conversion rate optimization strategy across Calm Business web properties. You will drive the strategy to generate revenue for our self-serve product in partnership with Paid programs, Campaigns, Product Marketing, and Product. You will be responsible for driving revenue by building and guiding a multi-channel growth strategy and collaborating with our Product teams, optimizing ROI, and improving prospect experience. You will scale conversions and drive customer engagement and retention. You will fill in opportunity gaps across all funnels and optimize strategies to achieve business goals.

  • Set and execute the self-serve global strategy and roadmap for growth and performance marketing
  • Build and optimize a multi-channel growth go-to-market strategy with a strong focus on scaled digital channels and capabilities
  • Responsible for return on investment for self-serve, effectively planning, allocating, and optimizing budget against highest returning activities and channels globally
  • Managing external contractors and agencies
  • Collaborate with digital and campaigns teams to develop and execute campaigns to drive engagement and revenue
  • Execute high-converting marketing strategies based on data analytics
  • Identify opportunities to scale business, acquire new customers, and drive self-serve customer retention
  • Identify threats and opportunity gaps to be addressed
  • Coordinate across campaigns, digital marketing, design, email marketing, and other marketing teams' initiatives

Who You Are

  • Experience marketing to HR benefits leaders, and/or healthcare-related background
  • Marketing Campaign Management
  • Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward
  • Strong growth track record, with samples and results of past campaigns
  • Outstanding written, oral, and organizational ability
  • Knowledge of Wordpress, GA4, Marketo, ABM Platforms (6sense), Digital Ad platforms, SEO, conversion rate optimization tools
  • Proficient with analytic platforms like Amplitude, Google Analytics (GA4), Tableau
  • 6+ years' experience in growth marketing

Nice to Haves

  • B2B Healthcare experience
  • Experience marketing self-serve benefits

Minimum Requirements

  • This role typically requires 8+ years' of related experience

The anticipated salary range for this position is 142, ,800. The base salary range represents the low and high end of Calm's salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidates skills, experience and other qualifications. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
Please note that Calm may leverage artificial intelligence technology in the application review process.
Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. Please contact Calm's Recruiting team if you need a reasonable accommodation, assistance completing any forms, or to otherwise participate in the application process. You can reach the Recruiting team at
We believe that mental health is health, and every person should be considered in the discussion. That's why we're proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.
Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.
Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.
Calm participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

  • Right to Work
  • E-Verify Participation

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