Sr. Member Marketing Analyst

3 weeks ago

Menlo Park, California, United States Carrot Fertility Full time

Carrot Fertility is the leading global fertility and family-building platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.

The Senior Marketing Analyst will serve as the analytics SME on the Growth and Engagement team, responsible for extracting, connecting, and analyzing complex member data across multiple sources (e.g., web, paid and unpaid marketing channels, marketing automation platforms, enterprise data-warehouse) on a formal and ad hoc basis to effectively measure, benchmark, and evaluate the performance of member engagement campaigns, experiments, and other growth initiatives and make recommendations for improvements that will drive increased member engagement and revenue.

Candidates should possess exceptional collaboration and organizational skills, a keen eye for detail to quickly find, escalate, and resolve data discrepancies, and a deep sense of curiosity and creativity to get to the root of what the data is telling us about our members and what we can do as a result of the data to increase conversions across the member journey – from enrollment to engagement to retention. This role will:

Own the marketing member data strategy
Define and maintain team KPIs aligned with achieving business objectives and to identify trends, measure improvements over time, and tell the ROI story
Conduct quality checks and drive continuous improvement in data collection, integration, and accuracy to instill confidence in data integrity among teams
Collaborate with BI, data science, product, and engineering to meet current and future data collection needs that will enable the reliable build-out and delivery of hyper-targeted, personalized member campaigns, and ways to leverage advanced analytics and predictive insights for opportunity sizing and deeper engagement and growth
Mentor team members and contribute to the BI body of knowledge through discussion and documentation

This position combines deep analytical expertise with strategic thinking to help drive meaningful and sustainable member engagement, outcomes, and, importantly, revenue for our business. You will excel as a trusted advisor and creative problem solver and be able to navigate complex problems and processes while delivering well-structured models and rigorous analyses tailored to business needs.
The Growth and Engagement team consists of high performers dedicated to ensuring employees are aware of the Carrot benefit, how to enroll, and how to maximize its value to drive sustainable and predictable engagement, retention, and revenue. This senior individual contributor role reports directly to the VP of Growth & Engagement and operates as an embedded extension of the Business Intelligence team, with close collaboration with Business Intelligence, Marketing Operations, Product, and Engineering.
Bachelor's Degree in a quantitative field (statistics, marketing analytics, CS, or related) with a minimum of 5-7 years of relevant experience.
3+ years of hands-on experience with B2C or B2B2C marketing analytics, A/B testing, campaign measurement, and lifecycle optimization across channels like email, SMS, social media, SEM.
Experience in healthcare, tech, and/or health-tech space is a plus.
Familiarity with engagement-based models and strategies and ways your work enabled revenue growth
Proficiency with data warehouse platforms (e.g., Snowflake, AWS), web analytics tools (Google Analytics), paid marketing platforms (Google, Facebook), and marketing automation platforms (Blueshift, Salesforce Marketing Cloud)
Experience with conversion funnel analytics, customer segmentation and personalized targeting strategies.
Working knowledge of Python for data analysis.
Familiarity with advanced analytics, machine learning, and predictive modeling techniques.
Experience using dbt to model, test, and document data.
Advanced knowledge of SQL and ability to write efficient and complex SQL queries.
Experience with statistics concepts and analysis (e.g., hypothesis testing, regression).
Expertise with data visualization software (e.g., Tableau, Domo).
Comfort working with version control systems (Git preferred).
Ability to execute on ambiguously-defined questions and translate business requirements into technical requirements.
Experience with best practices surrounding data governance, data modeling, and data quality.
Excellent organizational skills with the ability to prioritize and adapt in a fast-paced, high-growth environment.
Strong communication and data presentation skills with both marketing and technical teams.

Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $140, $160, Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.
Carrot has received national and international recognition for its pioneering work, including Best Diversity, Equity, & Inclusion Product from the Anthem Awards, Fast Company's Most Innovative Companies, CNBC's 100 Barrier Breaking Startups, and more. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, healthcare innovation and diversity, equity, and inclusion, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more.
Carrot teams span more than 40 states across the United States and dozens of countries around the world. Carrot has received numerous workplace awards, including Fortune's Best Workplaces in Healthcare, Quartz's Best Companies for Remote Workers, and Great Place to Work and Age-Friendly Employer certifications. Learn more

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