Marketing Manager

1 month ago

Charlotte, United States Equahire Full time

Job Description: Marketing Manager, Charlotte NC


Who We Are:

We are an outrageously professional home services company based in Charlotte. As Charlotte's premier home services company, we pride ourselves on our fast, professional, clean, and friendly service. We specialize in plumbing, drain cleaning, heating, air conditioning, and electrical.


Why Choose Service Plus:

  • Opportunity to lead marketing efforts for a well-established company with a significant advertising budget.
  • Work in a collaborative and supportive work environment.
  • Competitive salary and benefits package.
  • Chance to make a significant impact on the company’s growth and success.


Job Description:

Are you a marketing maestro with a knack for building brands, driving leads and crafting compelling campaigns? We're on the hunt for a dynamic Marketing Manager to lead our marketing efforts and elevate our brand. If you thrive in a fast-paced environment and have a flair for creativity and strategy, this role is for you


Key Responsibilities:

  • Marketing Strategy: Become a market expert, know the customer needs and build brand strategies that communicate a compelling message to achieve our goals.
  • Annual Planning: Build and implement an annual marketing plan to drive budgeted leads by line of business.
  • Omni-Channel Marketing: Execute and coordinate all marketing efforts, including search engine marketing, social media, direct mail, broadcast, outdoor, sponsorships, and public relations.
  • Brand Communication: Create marketing materials, demos, story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.
  • Collaborative Planning: Work closely with sales managers to understand lead requirements and with the call center manager to align on scheduling and lead flow.
  • Agency Management: Manage relationships with external vendors and lead internal teams responsible for graphics creation and advertising placement.
  • Budget Management: Own the marketing budget, analyze cost per lead, optimize advertising investments, and ensure spending stays within budget.
  • Performance Analysis: Continuously analyze campaign performance and make data-driven decisions to improve results.


Qualifications:

  • Proven experience as a Marketing Manager, preferably in the residential services industry.
  • Strong knowledge of omni-channel marketing, including digital and traditional media.
  • Experience with SEO, PPC, social media, direct mail, TV, OTT, YouTube, and billboard advertising preferred.
  • Excellent strategic thinking and execution skills.
  • Strong results orientation with demonstrated ability to manage budgets, optimize advertising investments, and achieve goals.
  • Strong analytical skills to assess campaign performance and drive improvements.
  • Excellent communication and collaboration skills to work effectively with call center, sales and service stakeholders.
  • Highly organized, with the ability to manage multiple projects and teams simultaneously.


How to Apply:

If you are a results-driven marketing professional with a passion for developing winning marketing strategies, we want to hear from you. Apply today to join our team and help us continue to deliver outstanding service to our customers.

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