Senior Marketing Manager

3 months ago


Charlotte, United States Blackstone Shooting Sports Full time
Job DescriptionJob Description

Blackstone Shooting Sports is a premier destination for novices and enthusiasts alike - offering both an exceptional e-commerce store and a brick-and-mortar location in Charlotte, NC (with another location on the way). We are dedicated to providing a best-in-class entertainment experience for all our guests, while upholding the highest standards of safety and service. We want every guest to leave saying, “Blackstone is the nicest range- they have an incredible selection, fair pricing, and I really like the people that work there”

Position Overview:

We are seeking a dynamic and experienced Senior Marketing Manager to lead Blackstone's marketing efforts, driving strategic revenue growth and brand excellence. The ideal candidate will play a pivotal role in driving our brand presence, customer engagement, and revenue growth across both our e-commerce platform and physical locations.

  • Create strategic marketing plans and spearhead implementation through data analysis
  • Establish processes, set goals, and identify actions to obtain results.
  • Organize and motivate the in-house marketing team and our external marketing firm.
  • Contribute to the professional development and growth of the marketing team, support marketing initiatives and align with strategic objectives
  • Have a passion for guests and a drive for measurable results

Primary Responsibilities:

  • Collaborate on strategic revenue growth through e-commerce and omni-channel marketing
  • Ensure effective use and optimization of our CRM to enhance customer engagement and retention.
  • Oversee and consistently improve our website and e-commerce platform
  • Strategize ways to manage and optimize digital marketing initiatives in a heavily censored and regulated industry
  • Execute and manage the marketing plan and content calendar
  • Develop a deep understanding of Blackstone's products and services and collaborate with the sales team to align marketing efforts with sales objectives.
  • Provide leadership and direction to the marketing team, ensuring accountability for performance and results
  • Live out our Core Values

Requirements

The ideal candidate will:

  • Have 4-6+ years of marketing experience, specifically driving results through lead generation and integrated marketing campaigns,
  • Have at least 2 years of leadership experience,
  • Be self-motivated and able to work without direction,
  • Make solid decisions based on data and analysis,
  • Demonstrate high attention to detail.

Benefits

  • Opportunity to join a successful young company with significant plans for geographic growth
  • Competitive salary + participation in profits-based incentive plan
  • Matching 401K
  • Health Insurance
  • Exceptional employee discounts
  • Free range membership
  • Professional growth and development opportunities


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