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Product Marketing Manager

2 months ago

Charlotte, United States CRG Full time
Job DescriptionJob DescriptionProduct Marketing Manager
Our Transportation and Logistics client, with an annual revenue of nearly $80 million, has generated consistent growth through expansion, acquisition, and innovation. It currently has over 500 locations and is the largest intermodal equipment provider in the industry. Since 2014, CRG has placed over 180 employees within this organization, which is consistently rated high among its employees for having an excellent benefits package, collaborative work culture, and passion for giving back to the community.

The Product Marketing Manager will be responsible for all go-to-market activities related to promoting a given set of products to the customer segments.

Opportunity: Direct-Hire
Location: Remote - East-Coast based; Charlotte preferred
Responsibilities:
  • Define segments/audiences and go-to-market plans for supported products
  • Develop Demand Generation initiatives per product to include crafting unique value propositions, headlines, CTAs, and other relevant content/messaging per segment for supported products
  • Work with internal and external design resources to develop marketing support and sales enablement materials for supported products
  • Identify keywords for digital pursuits and help define campaigns to exploit them
  • Analyze funnel (lead gen, velocity, etc.) for each demand gen initiative and implement optimization tactics
  • Create and manage budgets for supported product marketing initiatives
Qualifications:
  • Bachelor’s degree in marketing or business administration required
  • At least 4 years of relevant work experience in a B2B marketing role required
  • Direct experience in Product Marketing and in the Transportation industry strongly preferred but not required
  • Experience practicing agile marketing preferred
  • Experience working with commoditized or commoditizing products preferred
  • Ability to turn data and analytics into executable product marketing plans
  • Experience with Microsoft Office required
  • Experience with Salesforce.com and Pardot preferred
Category Code: JN009
#zrCompany DescriptionCRG is a provider of Executive & Professional Search, Direct Hire & Contract Staffing, and Outsource IT Solutions. We have a team of 500 operating out of 7 Offices in the U.S. & Latin America. Established in 1994, we have completed over 3,000 Searches, 10,000 Contract Placements, and 100 Outsource IT Engagements. www.getCRG.comCompany DescriptionCRG is a provider of Executive & Professional Search, Direct Hire & Contract Staffing, and Outsource IT Solutions. We have a team of 500 operating out of 7 Offices in the U.S. & Latin America. Established in 1994, we have completed over 3,000 Searches, 10,000 Contract Placements, and 100 Outsource IT Engagements. www.getCRG.com