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Consumer Marketing Manager

4 months ago

Charlotte, United States Schleich USA Inc. Full time
Job DescriptionJob DescriptionAre you a kid at heart with a sharp marketing skillset? If you want a highly visible role in the largest growth market of an international toy business, we’d love to speak with you about joining Schleich’s team Our Americas headquarters in Charlotte, NC is seeking a North America Consumer Marketing Manager to be a part of our consumer marketing team. 

Our very competitive offerings include 6+ weeks paid time off, FREE medical/dental/vision insurance for you AND all dependents, unlimited online professional training, a casual and fun office environment, along with many other offerings like 401k, parental leave, life and AD&D insurance, employee discounts, and tuition reimbursement, etc. Not to mention the fact that you’ll be working for an international toy company, loved by kids and adults alike for nearly 90 years

NOTE: This role is based on-site in our Charlotte, NC office with 2 days per week work-from-home flexibility.

Detailed Description 
Reporting to the Sr. Director of Marketing, North America, this role is designed to be the day-to-day owner of outward facing consumer marketing and campaigns for our in-school product lines.  Marketing mix includes digital marketing, social media, influencer and brand ambassador programs and earned media. This role works closely with the Sr. Director of Marketing and broader marketing team to create and execute strategic marketing plans in line with budget and KPIs.  In this role, you will interact with multiple levels of internal and external stakeholders and will conduct regular communications with the relevant teams at Schleich HQ in Germany.

Detailed Responsibilities: 
  • Works with Sr. Dir of Marketing to create KPIs and an executable plan for growth of the in-school product lines within the context of the annual consumer marketing strategy and top-level objectives
  • Creates and manages a corresponding annual budget
  • Works with our sales and trade marketing teams to insure full-funnel thinking and focus for all in-market activities
  • Manages ongoing content creation to actively engage and grow our audience of kids ages 5-12 with our fast-growing owned brands of Horse Club, bayala and Eldrador Creatures
  • Actively seeks new media and partnership opportunities for building brand awareness of the in-school product brands
  • Regularly tracks consumer trends and competitor products for this target consumer to inform the broader Schleich teams
  • Manages and regularly works with our support agencies (media and PR) for campaign execution
  • Collaborates with our brand marketing teams at Global HQ for Schleich
  • Tracks and reports success through quantifiable metrics and implements a plan for improvement built on test/learn mindset 

Key traits and competencies: 
  • Strong interpersonal communication skills 
  • Strong organizational skills 
  • Data analysis skills 
  • Project and time management skills 
  • Self-starter with high degree of personal accountability 
  • Passion for connecting with people, thinking imaginatively and having fun engaging with parents, kids, collectors and storytellers of all ages 

Requirements: 
  • 5+ years of consumer marketing experience preferably in a CPG environment 
  • Knowledge of marketing to families and children including familiarity with COPPA regulations
  • Experience in working with content creators/influencers
  • Experience on community building, management and/or sales on TikTok and YouTube
  • Thorough understanding of media platforms relative to reaching kid audiences in North America such as OTT, In-app advertising, gaming platforms and social media
  • Proficiency in Microsoft office 365 
  • Ability to work on site at least 3 days per week 

Schleich is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
 

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