Marketing Campaign Manager

2 weeks ago

Charlotte, North Carolina, United States City of Charlotte Full time

Overview

The City of Charlotte stands as North Carolina's largest municipality and ranks as the 15th largest city in the United States, with a vibrant community of over 897,000 residents. As a key commercial hub, Charlotte is home to several of the nation's foremost banking and technology firms.

Often referred to as the Queen City, Charlotte boasts a rich sports culture, including the Carolina Panthers and the Charlotte Hornets, alongside the renowned NASCAR Hall of Fame. Our mission is to foster a thriving community, ensuring opportunities for growth and advancement for all residents.

Summary

The Senior Marketing Coordinator plays a pivotal role in leading the execution of marketing initiatives, outreach efforts, and promotional activities for CATS. Under the guidance of the CATS Marketing Manager, this position is accountable for designing and managing marketing campaigns, promotions, special events, and public information programs. Responsibilities also include representing CATS at various external events, delivering presentations to diverse audiences, analyzing and reporting data, and overseeing team members on specific projects. Collaboration with other departments to enhance CATS' visibility in the community is also a key aspect of this role.

Major Duties and Responsibilities

  • Develops and implements comprehensive marketing and promotional strategies by setting clear objectives, coordinating materials, and analyzing outcomes.
  • Provides essential support for promoting CATS ridership and engaging with customers.
  • Aids in the creation and execution of advertising campaigns across multiple media platforms, including print, radio, and television, ensuring continuous improvement through evaluations.
  • Engages in the development of campaigns to communicate important messages regarding system improvements, fare collection, and service quality.
  • Manages the production of brochures and publications, ensuring consistency in design and overseeing graphics development.
  • Maintains the District's graphic manual and style guide for all communications.
  • Updates and coordinates the production of CATS maps and schedule signage.
  • Addresses marketing inquiries from various stakeholders and develops joint marketing initiatives.
  • Organizes outreach events by establishing goals, preparing plans, and coordinating logistics.
  • Creates joint campaigns with local attractions to boost ridership during off-peak hours.
  • Participates in budget preparation and monitoring for the marketing program.
  • Prepares analytical reports on marketing operations and activities.
  • Collaborates with district departments on marketing strategies.
  • Represents CATS in meetings with governmental and community organizations.

Knowledge, Skills & Abilities

  • Proven leadership capabilities.
  • Strong verbal and written communication skills.
  • Ability to effectively promote transit services to enhance public awareness.
  • Experience with various marketing strategies and tools.
  • Capacity to work efficiently in a fast-paced environment.
  • Ability to foster effective relationships with colleagues and the public.
  • Understanding of advertising, marketing, and public relations principles.
  • Familiarity with budgeting and accounting practices.
  • Knowledge of current marketing trends and project management.
  • Proficient in Microsoft Office Suite.
  • Flexibility to work outside standard hours as needed.

Preferred Qualification

Education

A Bachelor's degree from an accredited institution in Marketing, Advertising, or a related field is required.

Experience

A minimum of five years of experience in marketing with a successful track record in campaign development and execution is essential.

Minimum Qualifications

A Bachelor's degree in Marketing, Advertising, or a related field, along with three years of relevant experience is required.

Conditions of Employment

The City of Charlotte conducts background checks on all final candidates, which may include reference checks, education verification, and criminal record checks. Candidates must also pass a pre-employment drug screening and physical examination.

The City of Charlotte is an Equal Opportunity Employer.

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