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Marketing Operations Manager

2 months ago

Charlotte, United States Discovery Communications Full time

Discovery Education is looking for a highly skilled Marketing Operations Manager to support strategic marketing operations in Marketo and across the marketing technology ecosystem. The role will lead campaign production and delivery, focusing on building & supporting standard and new programs such as email, nurture, lead capture, events, and webinars. This role will also support the marketing technology stack, including software implementations, maintaining integrations and ensuring data capture and connectivity. The role will be highly involved in key marketing processes such as the lead lifecycle and will be responsible for optimization and updates. The Marketing Operations Manager is organized, detail oriented, tech savvy, data driven, able to manage multiple deadlines, service oriented, and a strong communicator. This role will work with the marketing team and cross functionally to deliver marketing automation best practices and processes and best-in-class campaign operations and execution.

In This Role You Will:

  • Collaborate with marketing teams to build and launch effective marketing campaigns and programs, including webinars, events, email, nurture and integrated campaigns
  • Own and manage marketing campaign execution and delivery process, including managing teammates and marketing ops agency to meet SLAs/deadlines, building assets, targeting and segmentation, A/B testing, QA process, tracking, and on time deployment
  • Implement best practices for campaign setup to optimize performance and build efficiencies for scale, including segmentation, personalization and data management
  • Monitor and analyze the effectiveness of marketing campaigns and identify areas of optimization, provide insights and recommendations and regular readouts/updates to the greater team
  • Analyze attribution data to understand the impact of various marketing channels and campaigns and collaborate with teams to refine attribution models for accurate reporting
  • Manage the email marketing calendar for the K-12 business unit to ensure proper cadence and timeliness
  • Continuously test and learn with regular A/B tests of email and landing pages
  • Help evaluate new technology and support new integrations with Marketing Automation Platform, as well as maintain and optimize integrations once they're in place
  • General marketing ops support and optimization with lead lifecycle, lead routing, and scoring
  • Support Marketing Ops team in system management, including data hygiene, data integrity, troubleshooting, error/issue resolutions
Core Competencies for Success:
  • Strong foundation in email marketing, building nurture journeys and triggered campaigns
  • Working knowledge of Bizible (Marketo Measure), HTML/CSS preferred
  • Proficient in Salesforce
  • High sense of urgency and ability to multi-task in a fast-paced environment
  • Excellent communication and collaboration skills
  • Strong proficiency using Microsoft Office Suite, including Excel and PowerPoint
Credentials and Experience:
  • 4+ years' work experience in a sales, marketing or related role
  • Bachelor's degree in Marketing, Business or related field
  • Marketo Certified Expert preferred - or equivalent HubSpot/other MAP tool certification or 2+ years' experience working with Marketo, HubSpot or equivalent
  • Experience managing campaign operations and delivery of marketing programs
  • Experience in setting up tracking mechanisms for marketing campaigns
  • Experience in optimizing landing pages and emails
  • Legal right to work in the United States
This role will sit in our Charlotte headquarters with a hybrid work schedule.

Benefits

We are proud to offer employees and their families a comprehensive benefits package:
  • Medical-Dental-Vision
  • Health Care Dependent Care
  • Short & Long Term Disability
  • Summer Hours
  • Life Insurance
  • 401(k)
  • FSA/HSA
  • Paid Time Off
  • Volunteer Time
  • Employee Assistance Program
  • 7 Paid Holidays + Annual Winter Holiday Break (Typically the last week of December)


Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.