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Marketing Campaign Manager

3 months ago

Warwick, Rhode Island, United States CORE Higher Education Group Full time
At CORE, we are dedicated to helping Higher Education Institutions and Employers simplify the experiential learning process. We help educators and employers manage their learning in clinical sites and provide seamless monitoring of their progress.

With over 16 years of experience as a leader in the higher education industry, CORE offers innovative software solutions that hundreds of programs across the country have successfully adopted to manage their clinical education and competency assessment needs.

Join us and elevate your career with a thriving company that serves colleges, universities, and corporations nationwide.

Why CORE:
are looking for a dynamic Marketing Campaign Manager to drive our brand forward in the higher education space. As a Campaign Manager at CORE, you will craft and implement strategies that elevate our product visibility in health sciences programs and bolster our sales initiatives. The ideal candidate will possess a strong background in B2B SaaS and a knack for creating compelling product marketing campaigns and orchestrating memorable events that engage our target demographics.

Responsibilities:
Develop and implement comprehensive marketing plans to enhance our market penetration in targeted verticals.

Craft compelling product positioning, messaging, and storytelling that differentiate our solutions in the market and ensure consistent messaging across all marketing assets.

Own and document customer personas and create targeted messaging based on the unique needs, requirements, and terminology for each vertical.

Design and execute digital marketing campaigns across all digital platformsHelp create the CORE community of users and promoters digitally and in person through events and a community building strategy.

Drive sales enablement by creating persuasive sales collateral, toolkits, and supporting assets that resonate with prospects and customers.

Lead the charge on event marketing, including trade shows, webinars, and other industry events, ensuring a strong brand presence and lead generation.

Innovate and reimagine our approach to conferences and trade shows, identifying and executing unconventional and creative exhibition strategies to distinguish our presence and capture the attention of attendees.

Work closely with cross-functional teams to design and execute solution marketing campaigns for current and prospective customers, particularly around feature releases, new product releases, adoption, and retention.

Conduct competitive and market research to stay ahead of trends and incorporate insights into marketing strategies.

Gather and analyze marketing data to refine strategies and maximize ROIQualifications:
Bachelor's degree in Marketing or a related field.

Minimum of 5 years of experience in B2B SaaS marketing, with a focus on product marketing and events management.>3 Years of experience in marketing to the higher education industry (or similar industry).Demonstrated success in developing and executing product marketing strategies.

Exceptional communication and project management abilities.
Proficiency in Hubspot and Salesforce.
Analytical mindset with a data-driven approach to marketing.

Agile and able to thrive in a fast-paced environmentCompensation & Benefits:Competitive salary commensurate with experienceAnnual performance and team bonusesGenerous PTO & Holiday scheduleMedical, dental, life insurance, vision401K with a substantial company match and complimentary financial planning servicesCompany-paid life insurance and disability benefitsGreat working environment (energetic, fun, friendly, casual, and collaborative)Join us at CORE Higher Education Group for an opportunity to make a real difference in the intersection of technology and education.

Apply now to be part of our results-focused team dedicated to innovation in B2B SaaS.CORE Higher Education Group is an Equal Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.