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Digital Marketing Senior Paid Search Analyst
3 months ago
Position Overview: Being a Paid Search Marketing Analyst at Tranzact presents an essential part in managing and enhancing our paid search campaigns daily. The role involves executing diverse paid search strategies, monitoring campaign performance, and achieving exceptional results across the business. The ideal candidate should have at least 2 years of experience in performance marketing, acquisition, or direct-to-consumer (D2C) sectors, showcasing proficiency in all paid search aspects and a drive for delivering outstanding results.
Key Responsibilities:
- Execute and manage paid search campaigns across platforms like Google Ads, Bing Ads, and other relevant advertising networks.
- Continuously analyze campaign performance metrics for optimization.
- Conduct thorough keyword research and craft compelling ad copy.
- Collaborate on optimizing landing pages for paid search campaigns.
- Produce regular reports on campaign performance and provide actionable insights.
- Stay updated on the competitive landscape for informed decision-making.
- Work closely with cross-functional teams for integrated marketing efforts.
Requirements:
- Minimum of 2 years experience in performance marketing, acquisition, or direct-to-consumer (D2C) sectors, particularly in paid search marketing.
- Proficiency in managing paid search campaigns on various platforms.
- Strong analytical skills and familiarity with keyword research tools.
- Excellent copywriting abilities and understanding of CRO principles.
- Experience in data analysis using platforms like Google Analytics.
- Detail-oriented with the capacity to handle multiple campaigns simultaneously.
- Outstanding communication and collaboration skills.
- Self-motivated, results-oriented, and bilingual English/Spanish a PLUS.
Fit Criteria:
- Naturally curious problem solver who enjoys new challenges.
- Initiative taker who values inclusivity and belonging.
- Dedicated professional with a proactive attitude towards work.
- Effective communicator with a genuine passion for sharing ideas.
- Believer in authenticity and fun-filled work environments.
Join Tranzact's team and be a part of shaping the success of our paid search marketing initiatives. Together, we strive to deliver exceptional outcomes for our clients, making a profound impact on the lives our ad campaigns reach.
Think you're a match? Let's connect
TRANZACT, part of WTW, is an equal opportunity employer dedicated to fostering a diverse and inclusive work environment for all employees.
Equal Opportunity Employer / Disability / Vet