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Media Supervisor, Paid Search Specialist

2 months ago

Raleigh, North Carolina, United States VisionPoint Marketing Full time
Job Title: Media Supervisor, Paid Search

VisionPoint Marketing, a Google Premier Partner, is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their marketing and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we showcase at national conferences every year.

Job Summary

We are seeking a skilled integrated marketer with experience in digital media, focusing on paid search, to join our team as a Media Supervisor. The Media Supervisor will oversee the execution of tactical media plans for our higher education clients' campaigns. The successful candidate will have a deep understanding of digital strategies and experience executing complex campaigns across various advertising channels, including TV/Radio planning, OOH, Programmatic, Search, and Social.

Key Responsibilities
  • Ensure excellence in execution for all clients and campaigns under your supervision, providing support, review, and quality assurance on campaigns managed by channel specialists.
  • Focus on solidifying and improving the team's ad operations, identifying, implementing, and documenting systems and process/workflow improvements for paid search campaigns.
  • Ensure efficient campaign trafficking, set-up, and delivery across various digital advertising platforms.
  • Collaborate with Strategists, Account Directors, and Director of Media in the development of digital marketing strategies, plans, and reports for VisionPoint's clients.
  • Execute marketing across all digital marketing channels, including programmatic, SEM, and social.
  • Consult with our Analysts to plan, implement tracking, and manage marketing metrics within web analytics interfaces to produce reports and consult with clients.
  • Provide strategic guidance and subject matter expertise in developing effective, accurate media plans and supporting campaign documentation.
  • Act as a point of contact for our media vendors and partners.
  • Attend all media-related client presentations for your team's assigned clients, acting as the senior level subject matter expert on the account.
  • Utilize a full suite of platform reporting tools and Google Analytics to interpret and act on performance, with support from VisionPoint's Analytics team.
Requirements
  • 5+ years of experience in an integrated campaign management role.
  • Process-oriented with strong attention to detail and follow-through.
  • Strong understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.
  • Must have (or get within 90 days) Google Ads and Google Analytics certifications.
  • Strong verbal, written, and interpersonal skills and comfortability representing the agency to external stakeholders for presentations and problem-solving.
  • Ability to motivate and manage others to achieve measurable goals.
  • Thirst for knowledge and passion to learn and grow in your area of expertise.
  • Sense of ownership and accountability to the goals, the client, and the team.
  • Willingness to actively contribute to VisionPoint's culture and embody our values.
About VisionPoint Marketing

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state, or local law.