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Senior SEO Specialist
2 months ago
TriMark Digital is seeking a talented and analytical professional to join our team as a Senior Organic (SEO) Strategist. This role is pivotal in enhancing our clients' online presence by driving traffic and generating leads through effective organic strategies.
Key Responsibilities- Stay updated on search engine algorithms and best practices to ensure our clients maintain optimal rankings.
- Conduct thorough research to identify valuable search terms and assess the competitive landscape for each keyword.
- Implement comprehensive organic strategies that encompass technical SEO, content creation, user experience, and more.
- Adapt strategies to overcome challenges during the execution of plans.
- Utilize innovative thinking alongside established best practices to achieve outstanding results.
- Engage with clients to understand their objectives and tailor strategies accordingly.
- Collaborate with cross-functional teams to align efforts and communicate progress effectively.
- Analyze competitors' content to uncover new opportunities and ensure alignment with client goals.
- Assist in crafting compelling content that resonates with target audiences and drives engagement.
- Identify backlink opportunities and establish partnerships to enhance organic traffic.
- Promote new content through various channels to maximize visibility and audience interaction.
- Bachelor's or Master's Degree in Marketing, Business, Analytics, or a related field.
- Minimum of 6 years of experience in SEO and content strategy.
- Proficiency in HTML, CSS, and JavaScript is advantageous.
- Strong understanding of SEO tools and algorithm updates.
- Experience in video optimization and technical SEO practices.
- Ability to lead a diverse team and drive projects from concept to completion.
- Strong problem-solving skills and strategic thinking.
- Excellent communication skills, both verbal and written.
- Familiarity with analytics tools such as Google Analytics and SEMRush is preferred.
