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Marketing Data Analyst

2 months ago

Raleigh, North Carolina, United States 919 Marketing Full time
Job Overview

We are seeking a highly skilled Marketing Analyst to join our team at 919 Marketing. As a Marketing Analyst, you will play a critical role in monitoring and analyzing data across client campaigns, identifying areas of opportunity, and providing actionable insights to drive business growth.

Key Responsibilities
  • Monitor and report on client campaign data, identifying trends and areas for improvement
  • Work with the Digital team to measure the ROI of advertising campaigns and optimize marketing strategies
  • Develop and maintain dashboards to track key performance indicators (KPIs) such as impressions, MQLs, conversions, website traffic, and social media engagement
  • Conduct competitive research and analyze benchmarking data to inform marketing strategies
  • Collaborate with the Strategy team to identify opportunities for new client acquisition and develop targeted marketing campaigns
  • Design and build custom reporting and analysis dashboards to provide insights to cross-functional departments and clients
  • Manage reporting systems and ensure data accuracy and integrity
Requirements
  • Proven experience in marketing analytics and data analysis
  • Strong understanding of digital campaign strategies and SEO best practices
  • Experience with Google Analytics and data visualization tools
  • Excellent written and verbal communication skills
  • Ability to work in a fast-paced environment and prioritize multiple projects
  • BS in Marketing, Analytics, or relevant field
About Us

919 Marketing is an integrated digital marketing and public relations agency specializing in serving franchise and multi-location businesses, as well as non-profit governmental organizations. We are proud to be an equal opportunity employer and value diversity and inclusion in the workplace.