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Digital Marketing Professional

2 months ago

Raleigh, North Carolina, United States VisionPoint Marketing Full time
About the Role

VisionPoint Marketing is a leading marketing agency specializing in higher education marketing. We are seeking a highly skilled Digital Marketing Specialist to join our Media Team.

Key Responsibilities
  • Collaborate with Marketing Strategists and Account Directors to execute digital marketing strategies and plans for VisionPoint's clients.
  • Execute advertising campaigns across digital marketing channels, including multimedia/programmatic media, SEM, and social media.
  • Consult with the analytics team to plan, implement tracking, and manage marketing metrics within platforms and marketing dashboards.
  • Utilize platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to improve campaign performance.
  • Maintain current knowledge of CRO best practices and digital media channels.
Requirements
  • Bachelor's degree in Marketing or a related field, or equivalent experience.
  • 2+ years of experience in a comparable role.
  • Solid understanding of Google Analytics and digital marketing metrics.
  • Ability to analyze and interpret data to inform strategic decisions.
  • Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.
What We Offer

VisionPoint Marketing is committed to creating a diverse, inclusive, and equitable environment. We value diversity and encourage applications from underrepresented identities.

We believe in the work we do and support each other in achieving our goals. We work hard and have a bit of fun too. When it comes down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity and provides employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.