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Email Marketing Performance Analyst
2 months ago
As an Email Marketing Performance Analyst, you will play a crucial role in enhancing the effectiveness of our digital marketing initiatives. This position requires collaboration with the Data Analytics team to evaluate the success and efficiency of various marketing and email campaigns associated with our product offerings.
Key Responsibilities:
- Data Analysis: Analyze extensive datasets using Excel to derive actionable insights and create comprehensive reports for senior management. Proficiency in Pivot Tables is essential, as you will be working with customer data on a daily basis.
- Campaign Optimization: Evaluate campaign performance metrics and assess the impact of implemented strategies to enhance overall marketing effectiveness.
- Digital Engagement: Understand customer interactions and develop strategies to engage them through various digital marketing channels.
Role Details:
This position involves making informed decisions based on data insights to improve campaign effectiveness. Daily tasks will include audience segmentation and profiling, ensuring targeted communication strategies.
The Cloud Collaboration Group is committed to expanding its market presence in the SaaS Collaboration sector by investing in superior digital customer experiences.
As part of the Digital Experience team, you will contribute to optimizing customer engagement through thorough analysis of campaign performance.
Our dynamic team comprises diverse backgrounds and expertise, dedicated to delivering innovative and adaptive customer experiences that drive engagement and learning.
This role focuses on monitoring campaign metrics, interpreting results, and linking them to performance outcomes, as well as managing digital projects related to consumer email marketing.
