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Director of Paid Search Media Marketing

2 months ago

Raleigh, North Carolina, United States WTW inc. Full time
Role Overview:

We're seeking a results-driven Director of Paid Search Media Marketing to lead our performance marketing company's Paid Search Media Advertising programs.

This is a hybrid role that requires a strong understanding of Paid Search Media Marketing and the ability to drive impactful results and ROI through Meta, Instagram, and other relevant advertising networks.

Responsibilities:Campaign Management:

Execute and manage Paid Search campaigns across platforms such as Google Ads, Bing Ads, and other relevant advertising networks.

Implement keyword research, ad creation, bid management, and campaign optimizations to drive maximum performance.

Performance Optimization:

Continuously monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Identify trends and insights, and provide recommendations for campaign optimization to achieve business objectives.

Landing Page Optimization:

Collaborate with the creative and web development teams to optimize landing pages for Paid Search campaigns.

Ensure landing pages are optimized for user experience, relevance, and conversion rate optimization (CRO).

Data Analysis and Reporting:

Generate regular reports on campaign performance, highlighting key metrics, trends, and insights.

Use data analysis tools to derive actionable insights and provide recommendations for optimizing campaign performance.

Competitive Analysis:

Stay informed about the competitive landscape and industry trends.

Conduct regular competitor analysis to identify opportunities and inform campaign strategy.

Collaboration and Communication:

Collaborate with cross-functional teams, including marketing, analytics, and creative departments, to align strategies and ensure integrated marketing campaigns.

Communicate campaign updates and insights effectively to stakeholders.

Requirements:
  • 3-5 years' experience in performance marketing, acquisition, or direct-to-consumer (D2C) companies, with a focus on Paid Search Marketing.
  • Proficiency in managing Paid Search campaigns on platforms such as Google Ads, Bing Ads, and other relevant advertising networks.
  • Strong analytical skills and ability to derive actionable insights from campaign data.
  • Familiarity with keyword research tools and ability to perform thorough keyword research.
  • Excellent copywriting skills with the ability to create compelling ad copy.
  • Understanding of landing page optimization principles and conversion rate optimization (CRO).
  • Proficient in data analysis and reporting using tools such as Google Analytics or similar platforms.
  • Strong attention to detail and ability to manage multiple campaigns simultaneously.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Self-motivated and results-oriented, with a strong sense of accountability and ownership.
  • Bilingual English/Spanish a plus.
You'll Fit in Here If:

You're a naturally curious problem solver who is excited by new challenges.

You're not afraid to take initiative and own it.

You value inclusivity and belonging.

You care deeply about your work and have a make it happen attitude.

You're a powerful communicator who loves sharing ideas.

You believe in keeping it real and having fun at work.

We're an equal opportunity employer and celebrate diversity. We're committed to creating an inclusive environment for all employees.