Digital Marketing Specialist
2 days ago
At 919 Marketing, we're seeking a highly skilled Digital Marketing Associate to join our team. As a key member of our digital marketing team, you will be responsible for executing and optimizing various digital marketing campaigns to promote our clients' products, services, or brand online.
Key Responsibilities:- Execute digital marketing campaigns across various channels, including PPC advertising and SEO.
- Continuously optimize digital marketing campaigns to achieve maximum ROI.
- Analyze key digital marketing metrics, such as website traffic, engagement, conversion rates, cost per lead, and more.
- Provide regular insights and reports on digital campaign performance in relation to their goals.
- Assist in the setup of campaign tracking through digital marketing channels and collaborate with data integrations.
- Stay informed about industry trends, digital marketing best practices, and emerging technologies.
- Identify areas for improvement on digital assets, such as landing pages or website, to enhance user experience and increase conversion rates.
- Plan and execute A/B testing on digital campaigns to optimize performance and identify effective strategies.
- Assist with the development of engaging and relevant content for digital platforms, including social media posts, blog articles, ad copy, website copy, and landing page content.
- Bachelor's Degree in Marketing, Communications, or related field from an accredited university.
- Proven experience 1 or more years in digital marketing, content creation, or related roles supporting SEO and SEM initiatives.
- Basic understanding of SEO, PPC, and Social Media.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinker with the ability to contribute fresh ideas to campaigns.
- Team player with strong collaboration and interpersonal skills.
- Eagerness to learn, adapt, and contribute to a dynamic digital marketing team.
- Strong written and verbal communication skills with an eye for detail.
- Proficiency in the following digital marketing platforms and social media management tools: Google Ads, Google Local Services Ads, Google Analytics, Google Tag Manager, Microsoft Ads, Yelp Ads, Meta Facebook & Instagram Ads, LinkedIn Ads.
919 Marketing is an integrated digital marketing and public relations agency specializing in serving franchise and multi-location businesses, as well as non-profit governmental organizations. We serve brands large and small and proud to be the trusted marketing partner for companies including Dunkin', Anytime Fitness, Potbelly, Renewal by Andersen, Häagen Dazs, Scooter's Coffee, ServiceMaster, and Zaxby's, among others.
We are an equal opportunity employer and welcome applications from diverse candidates. If you're passionate about digital marketing and want to join a dynamic team, please submit your application.
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