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Media Manager

3 months ago

Austin, Texas, United States Kendra Scott Full time

About Kendra Scott
We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design.

Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success.

Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country.


Position Overview

Responsibilities:

  • Actively manage all of Kendra Scott's advertising channels in partnership with agency
  • Deep dive on channel performance and develop recommendations to drive incremental sales
  • Develop benchmarks and set goals for channel performance (including spend, sales and ROI/ROAS)
  • Track performance against goals and report performance to senior leadership
  • Build and maintain digital marketing budget that supports the growth goals of the business, with a particular focus on DTC (ecommerce and retail)
  • Identify and launch new paid marketing channels to drive sales growth and innovation in media
  • Manage tactical elements of programs, including designing tests, sharing key marketing and promotional messages with agencies, requesting creative assets
  • Partner with internal teams on segmentation strategy across media channels to deliver the right message to the right person at the right time, through first party data and audience building
  • Manage expansion of media attribution
  • Partner with ecommerce (including web merch and SEO) for landing page optimization and SEO/SEM improvements
  • Bachelor's degree or equivalent work experience
  • 5+ years' experience in Digital Marketing for a highgrowth company or digital agency
  • Retail experience (at brand or agency) preferred
  • A proven ability to break down larger initiatives into consumable achievable tasks to achieve departmental and company objectives
  • Ability to clearly articulate plans and ensure team is aligned
  • A solutionsoriented mentality with a data driven approach and strong analytical skills
  • Detail oriented and organized
  • Ability to multitask, meet deadlines, and work in a fastpaced environment
  • Experience managing search marketing preferred
  • 1+ years of experience managing a marketing budget
  • High proficiency Microsoft Excel
  • A growth mindset: track record of leveraging past learnings, encouraging new ideas and smart risk taking in self and others
  • Strong communication skills with a proven ability to build cross functional partnerships to make effective decisions collaboratively
  • High commitment to employee growth and development: empowers team and defines success as having a significant impact on other's careers
  • A shared appreciation for our 3 core values of Family, Fashion and Philanthropy
  • We are an equal opportunity employer and value diversity at our company._

Division

  • Home Office

Position Type

  • Full Time

Zip Code

  • 78756

City

  • Austin

State

  • Texas

Pay Class

  • ADMIN SUPERVISORS NO TIME