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Social Media Marketing Manager

2 months ago

Austin, Texas, United States Yellowbird® Full time
Job Title: Social Media Manager

Yellowbird is seeking a highly skilled Social Media Manager to join our team. As a key member of our brand department, you will be responsible for amplifying our brand voice across key social channels, ensuring our messaging resonates with both current and potential customers.

Key Responsibilities:
  • Develop and execute social media marketing campaigns to align with Yellowbird's brand ethos and objectives.
  • Analyze performance metrics to identify trends and adjust content strategy accordingly, ensuring optimal engagement and growth.
  • Collaborate with internal departments to ensure cohesive and consistent marketing efforts.
  • Engage with customers and stakeholders via Yellowbird's social media accounts, addressing questions, comments, and feedback in a timely and brand-consistent manner.
  • Manage influencer and creator collaborations, ensuring alignment with brand voice and campaign objectives.
  • Create compelling content, including written posts, stories, images, and videos, that align with the Yellowbird brand voice and engage our community.
  • Conduct quarterly evaluations of brand health, ensuring consistency in messaging, imagery, and content across all social platforms.
  • Define KPIs for social media campaigns, utilize tools and analytics to report on social media performance, and offer insights and recommendations for ongoing strategy improvements.
Requirements:
  • Exceptional verbal and written communication skills, with a keen eye for detail.
  • Ability to develop and execute on social media photo and video content that's sustainable and on-brand.
  • Excellent copywriting skills with a thorough understanding of tasteful design.
  • Comprehensive knowledge of social media channels and strategy, with the ability to craft a custom strategy for Yellowbird.
  • Ability to focus on deep work, manage multiple team projects across various timelines, and ensure timely delivery.
  • Thorough understanding of brand storytelling and community building in the CPG food space.
  • A proactive team player with a positive, problem-solving mindset.
  • Comfort and familiarity with modern digital tools and platforms, including social media optimization, and other digital marketing tools.
  • Understanding of customer segmentation and personalized marketing, with the ability to analyze data, optimize campaigns, and derive actionable insights.
Qualifications:
  • Bachelor's degree in Psychology, Design, Communications, Marketing, or related field required.
  • Minimum of 5 years of proven experience in a similar marketing role, with a portfolio of work and experience in the CPG food industry being a significant advantage.
  • Familiarity with social media analytics tools/platforms and the ability to derive actionable insights from data.
  • Exceptional writing and editing skills, with an ability to craft engaging content tailored to various social platforms.
  • Any additional certifications in digital marketing, content strategy, or related areas is beneficial.
Benefits:
  • Competitive Compensation ($65K-$76K, commensurate with experience)
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible PTO (flexible means you can take PTO for any reason—mental health, vacation time, sick day, anything goes)
  • Paid parental leave