Digital Media Manager

3 days ago


Austin, Texas, United States Piper Companies Full time

Piper Companies is seeking a highly skilled Digital Media Manager to join our team in the Hybrid work environment. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our company's voice and objectives.

Responsibilities:

  • Develop and implement a content strategy that aligns with the company's voice and objectives.
  • Actively engage with the audience on various social media platforms by responding to comments, messages, and mentions.
  • Foster a community of followers who are interested in analytics and related topics.
  • Monitor, analyze, and report on key social media metrics, such as engagement rates, follower growth, and conversion rates.
  • Use these insights to optimize content strategy and demonstrate the impact of social media efforts on the company's goals.
  • Plan, execute, and manage paid and organic social media campaigns to promote the company's services, products, or content.
  • Stay updated on social media trends, emerging platforms, and industry news, particularly in the analytics and technology sectors.
  • Conduct competitive analysis to identify opportunities and differentiate the company's social media presence from competitors.

Qualifications:

  • 4 years of experience leading and managing a team with proven social media accounts for tech or analytics-focused brands, with a track record of growing and engaging audiences.
  • Has a passion for social media and a deep understanding of various social platforms, their features, and their audiences.
  • Familiarity with online marketing strategies and tools, including social media management platforms and analytics tools.
  • Ability to interpret social media metrics and analytics to inform strategy and demonstrate ROI.
  • Expertise in creating engaging content tailored to different platforms. Strong copywriting skills to convey complex analytics concepts in a clear, compelling way.
  • Ability to stay updated on the latest social media trends, platform updates, and industry news. Quick to adapt strategies to align with emerging trends in the analytics and tech sectors.

Compensation and Benefits:

  • Salary: $90,000 - $100,000
  • Amazing comprehensive Benefits medical, dental, and vision insurance, 401k, PTO

Keywords: Digital Media Manager, Social Media Marketing Specialist, Content Creator, Brand Ambassador, Marketing Coordinator, TikTok, Instagram, Twitter, Indeed, LinkedIn, Snapchat, content creator, Editing, Graphic Design, Innovation, Customer service, Blogging, Influencer, communication, copywriting, Detailed-Oriented, Marketing, Proactive, Community Management, Collaboration, Search Engine Optimization, Scheduling, Share of Voice, SOV, Sentiments Analysis, Benchmarks, Volume, Performance Metrics, PPC, Pay-Per-Click, SEO, Mention, @, Facebook, Parlor, Zoho, Toolkit, SNS, Organic Reach, Post, Profile Handle, Tweets, Hashtags, Chats, Pins, Stories, Views, Ad, Engagement, Groups, Threads, Brand Awareness, Audience


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