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Media Insights Manager

2 months ago

Austin, Texas, United States GSD&M Full time
About the Role

We are seeking a highly skilled Media Analytics Manager to join our team at GSD&M. As a key member of our Decision Sciences team, you will be responsible for developing and implementing data-driven media strategies that drive positive campaign performance for our clients.

Key Responsibilities
  • Developing a Holistic Campaign Measurement Framework: Design and implement a comprehensive measurement framework that captures the full scope of our clients' media campaigns, including cross-media attribution and optimization.
  • Media Measurement Strategies and Analysis: Develop and execute media measurement strategies that provide actionable insights for client reporting, including data analysis and visualization.
  • Multi-Channel Experience Optimization: Perform assessments, develop strategies, and drive activation of multi-channel experiences using advanced media and audience analytics tools and methodologies.
  • Advanced Analytics and Data Visualization: Analyze, interpret, and visualize complex data using advanced analytics solutions to provide meaningful recommendations for media optimization.
  • Collaboration and Stakeholder Management: Work collaboratively with internal disciplines, mentor the Media analytics team, and communicate effectively with clients to ensure successful project outcomes.
  • Data Process Management: Implement data processes from source data to visualization output and manage stakeholders to ensure timely and accurate delivery of insights.
Requirements
  • 5+ Years of Experience in Marketing Analytics: Proven experience in developing and implementing data-driven marketing strategies, with a strong focus on data analysis and interpretation.
  • Advanced Data Analysis and Visualization Skills: Proficiency in using advanced analytics tools and methodologies, including data visualization software such as Datorama, Tableau, Qlik, and PowerBI.
  • Client-Facing Experience: Experience working with clients to develop and implement data-driven media strategies, with a strong focus on communication and stakeholder management.
  • ETL Tools and Cloud Platforms: Experience with ETL tools such as Alteryx and knowledge of efficient use of cloud platforms like AWS, GCP, and Azure.
  • Tagging Deployment and Management: Experience with tagging deployment and management for digital analytics, paid media, and 3rd party applications.
Qualifications
  • BA/BS Required: Bachelor's degree in a relevant field, such as marketing, analytics, or computer science.
  • 5+ Years of Digital Media and Measurement Experience: Proven experience in digital media and measurement, with a strong focus on data analysis and interpretation.