Specialist, Marketing

1 month ago

Mentor, United States Signature Health, Inc. Full time
Description

At Signature Health, our purpose is to provide integrated healthcare for our community specializing in patients with mental illness and/or addiction because we want people to realize their highest potential. If you align with our core values, putting people first, striving for excellence in the work you do each day and have a can do mindset, then Signature Health is the best place for the next step in your rewarding career. As a full-time employee, you will have access to the following employer/employee paid benefits:

  • Medical, Dental, Vision, 401k match, HealthJoy - a no cost medical and mental health online resource available Day 1, and much more
  • Robust earned paid time off program (PTO)
  • Federal Loan Forgiveness Program (available on eligible roles)
  • Tuition & Professional Development Assistance

SCOPE OF ROLE

Reporting to the Senior Manager, Marketing, the Specialist, Marketing and Communications is responsible for strategizing, planning, creating, editing, disseminating, optimizing and monitoring engaging content for a variety of audiences and channels. The Specialist, Marketing and Communications role champions the Signature Health brand internally and externally; uses data-driven insights and industry best practices to drive marketing and communication infrastructure and campaigns intended to attract and retain patients, referral sources and colleagues. The Specialist, Marketing and Communications will engage with vendor partners; and build on existing digital marketing skills to advance the awareness, engagement and experience of Signature Health's key stakeholders.

HOW YOU'LL SUCCEED

  • Manage Signature Health's website properties including content/graphics updates, SEO optimization strategy, and digital front door transformation planning.
  • Oversee a social media calendar and content strategy, with an eye on emerging trends and opportunities for growth; create, schedule and monitor posts.
  • Create, write and visually package content for Signature Health's intranet site (SharePoint), internal/external e-newsletters, printed collateral, digital signage, video assets, service line lead generation campaigns, press releases, etc.
  • Monitor feedback channels and respond as needed, to support reputation management, including for Google My Business profiles, social media, and web forms.
  • Respond to staff requests to order materials, create new materials/templates, and work with printing and other vendors as needed.
  • Track and evaluate local community event and sponsorship opportunities, prep materials for events and presentations, and attend if needed.
  • Support event execution when Signature Health hosts events for office openings, staff appreciation, fundraising, etc.
  • Support management of the contact database within Signature Health's customer relationship management (CRM) system (ActiveCampaign).
  • Ensure Signature Health's graphic and brand standards are upheld and maintained.
  • Contribute to the marketing dashboard by tracking and reporting on key metrics.
  • Other duties as assigned.

Requirements

KNOWLEDGE & EXPERIENCE

  • Bachelor's degree required, Marketing, Communications or a related field preferred.
  • 3+ years' experience in marketing and communications required. Experience in a health care setting or community health center is required.
  • Strong verbal, writing, editing and intrapersonal skills required.
  • Demonstrated understanding of sound design, branding and production practices. Experience working in Canva or Adobe InDesign is a plus.
  • Demonstrated understanding in social media channels and trends. Experience working in Hootsuite desired.
  • Demonstrated understanding of working in a content management system. Experience working in Umbraco desired.
  • Experience working with a CRM system, Google Analytics, Facebook Ad Studio, SEO tool, and/or Google Ads is a plus.
  • Demonstrated analytical and project management skills.
  • Demonstrated relationship-building skills.
  • Demonstrated ability to work in a fast-paced environment to build marketing and communications infrastructure.

WORKING CONDITIONS
  • Work is normally performed in a typical interior/office/clinical work environment. Currently, this role is hybrid working on site and remotely.
  • While hours of operation are generally standard (Monday - Friday), flexibility to work an occasional evening or weekend event may be required.
  • Requires periods of sitting, standing, telephone, and computer work.
  • Hearing: adequate to hear individuals in person, over the telephone or through telehealth technology.
  • Speaking: adequate to speak to individuals in person, over the telephone or through telehealth technology.
  • Vision: Visual acuity adequate to perform job duties, including reading information from printed sources and computer screens.
  • Physical effort required: occasional lifting and carrying items weighing up to 15 pounds, unassisted.
  • Possible exposure to blood borne pathogens while performing job duties.
  • Frequent bending, reaching, and repetitive hand movements, standing, walking, squatting and sitting, with some lifting, pushing and pulling exerted regularly throughout a regular workday.
  • Sufficient dexterity to operate a PC and other office equipment.

This Success Profile is not an exhaustive list of all functions or requirements that you may be required to perform; you may be required to perform other job-related assignments as requested by your supervisor or the company. You must be able to perform the essential functions of the position satisfactorily; however, if requested, reasonable accommodations may be made to enable you to perform the essential functions of this job, absent undue hardship. Signature Health may revise this Success Profile at any time, with or without advanced notice.

All employees of Signature Health are required to comply with the Signature Health Annual Influenza Vaccination Policy. This policy requires employees to obtain an annual flu vaccination. A medical and/or religious exemption may be submitted for review by the Signature Health Review Committee. Exemption requests are not guaranteed to be approved. Signature Health is a drug-free workplace. After receiving a conditional job offer, all applicants must successfully pass a pre-employment drug screen.

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