Vice President of Marketing, Americas

2 months ago

Baltimore, United States Under Armour Full time
Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Vice President of America’s Marketing at Under Armour will report to the President of America’s. The candidate will be an experienced marketer skilled in creating and executing integrated marketing plans to meet brand and commercial objectives. They will articulate our brand and products to consumers through various commercial channels and oversee a $200M+ marketing budget, working with the President of America’s, Global CMO, and America’s Leadership team. The VP will lead the UA brand in America’s marketplace, ensuring effective and efficient business operations. Key responsibilities include overseeing DTC Marketing, Wholesale Marketing, Integrated Brand Planning, Brand Media and Acquisitions, Marketing Analytics, and dotted-line reporting of Americas Sports Marketing, with a dotted-line reporting relationship to the CMO.

Your Impact

Strategic Marketing Direction
•    Influence and prioritize brand category strategies, translating them into comprehensive, integrated plans executed by channel
•    Develop and execute a long-range vision and actionable annual operating plan for the America’s Region
•    Ensure synchronization across all touchpoints to build brand equity, enhance consumer experience, and drive conversion
•    Collaborate with cross-functional teams, including PR, Media, Social, Sports Marketing, Events, and channel marketing
Go To Market Strategies
•    Develop and own America’s seasonal strategy, focusing on investment and storytelling
•    Align with Merchandising and Planning on product focus, positioning, distribution, and strategy
•    Drive and influence Brand Marketing integrated plans to meet seasonal business needs
•    Set and manage budgets for all touchpoints and define cross-functional 360 brand engagement strategies
Marketing Analytics
•    Develop metrics to evaluate effectiveness in reaching customers across all channels
•    Utilize consumer research and business analysis to assess ROI and drive a culture of agility, action, and accountability
Growth Enablement
•    Work with America’s Leadership Team and CMO to support commercial and product strategies
•    Influence category marketing strategies and deliver marketing playbooks to commercial teams
•    Set marketing priorities and allocate resources to achieve annual business goals
•    Present business direction, strategies, and performance to the America’s Region, CMO Organization, and Executive Leadership Team
Sports Marketing
•    Partner with the SVP Sports Marketing to develop strategies that meet brand and commercial needs
•    Ensure sports marketing assets are integrated into plans to ensure a positive ROI
•    Identify prioritization and focus areas to align with America’s long-range plan
Channel Marketing
•    Develops a channel marketing strategy that enables UA to deliver a clear and cohesive cross-channel experience, both online and offline
•    Own Commercial Marketing campaigns from strategy to execution
•    Develops channel strategies in concert with Category/ Product Marketing

Qualifications
  • 15-20+ years of marketing experience, with the last 10 years in leadership positions, ideally in the sports industry
  • Bachelor’s degree in business or relevant field required; advanced degree in marketing or business administration preferred
  • Experience leading large-scale business transformation efforts
  • Strong knowledge of retail selling propositions and global markets
  • Proven track record of driving growth through brand storytelling in matrixed organizations
  • Experience in category-led structures and building women’s competencies, particularly in sports
  • Ability to work collaboratively and influence laterally
  • Experience leading large centralized and remote teams in a corporate environment
Workplace Location
  • Location: This individual must reside within commuting distance from our global headquarters office in Baltimore, MD
  • Return to Work Designation: Three (3) days a week in-office, the remainder of work week remote 
  • Travel: Up to 15%
Relocation
  • Relocation may be provided

#LI-SM3

#LI-Hybrid

Benefits & Perks
  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts, and resources - We offer teammates across the country programs to promote physical activity and overall well-being
Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

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