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Media Planner, Social Media Specialist

2 months ago

New York, New York, United States UNIT3C Full time
Job Description

**About UNIT3C**

UNIT3C is a leading social center of excellence within Publicis Groupe, providing social marketing expertise to a diverse portfolio of premier and innovative blue-chip clients. As social media continues to play a vital role in brand awareness, engagement, and commerce, UNIT3C offers a unique perspective, innovative recommendations, and drives results.

**Job Summary**

The Media Planner, Social is responsible for developing all aspects of a paid media plan, including target audience, investment levels by platform, measurement KPIs, and paid placement recommendations. This role requires strong relationships with publishers and partner agencies, as well as the ability to manage day-to-day agency media planning and analysis.

**Key Responsibilities**

  • Assist in the development of overarching paid social media strategies for top-tier clients.
  • Determine appropriate audience selection, campaign investment by channel, and measurement KPIs for client approval.
  • Collaborate with the in-house social media buying team to optimize social buys and discuss insights with clients.
  • Manage social campaign budgets, including media authorizations and billing reconciliation processes.
  • Interact daily with digital media publishers and clients to maintain strong relationships.
  • Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
  • Monitor and assess ongoing campaign performance, assisting in strategic analysis of campaigns.
  • Build, review, and monitor campaigns using vendor platforms across various social media channels, including Meta, TikTok, Pinterest, Snapchat, and Reddit.
  • Assist with social reporting needs, including developing insights for post-campaign analysis.
  • Contribute to the development of half-year tactical plans, ongoing media strategies, and recommendations for campaigns.
  • Leverage past learnings to inform strategy and planning.
  • Attend and participate in client meetings on an ongoing basis.
  • Assist in training and providing direction to entry-level teammates.
  • Maintain a deep understanding of the social media ad landscape and platforms, leading communication with clients and vendors.

**Requirements**

  • Bachelor's degree in a related field or equivalent work experience.
  • 1+ year of experience in social media, advertising, or a related field.
  • Experience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM).
  • Experience analyzing data and market research.
  • Experience working within social buying platforms.
  • Intermediate Excel skills, with a strong understanding of pivot tables.
  • Experience working with large datasets and performing quantitative analysis.
  • Familiarity with basic accounting/math principles and statistical analysis.
  • Strong media agency planning and organizational skills.
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).
  • Strong time-management and organizational skills.
  • Strong written and verbal communication skills, with the ability to present to peers and clients.
  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors.