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Media Strategy Planner

2 months ago

New York, New York, United States Platform at Publicis Full time
Job Overview

Company Overview:
Platform at Publicis is a specialized agency model dedicated to GSK, one of Publicis Media's key global clients. Our mission is to transform the future of Publicis through innovative technology and collaborative working methods. We integrate Media, Data, and Technology to forge deeper connections with consumers, supported by a global team of over 600 experts.

Position Summary:

We are seeking a Media Strategy Planner to enhance our Media Planning and Strategy operations for a prominent entertainment client. This role involves collaborating with a team to develop, implement, and manage media strategies that align with client objectives, reporting directly to the Supervisor/AMD, Strategy.

Key Responsibilities:
  • Contribute to the formulation and execution of strategic initiatives within the designated area.
  • Develop comprehensive media strategies and recommendations under the guidance of supervisors.
  • Present media plans and maintain them, including objectives, strategies, and necessary updates.
  • Oversee the stewardship of reports, conducting competitive analyses using strategic software to evaluate competitors' media schedules, interpret data, and derive insights.
  • Prepare flowcharts and budgets essential for the development and maintenance of media plans.
  • Draft and distribute buying specifications and guidelines to buyers, outlining delivery goals and budget parameters for negotiations.
  • Review and validate media purchases to ensure accurate execution.
  • Engage with the vendor community to assess the value and relevance of various media channels for the client's media strategy.
Qualifications:
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Minimum of 1 year of experience in media planning or strategy.
  • Prior agency experience is highly desirable.
  • Proficient in Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.
  • Basic understanding of cross-channel media, coupled with a strong curiosity and passion for the client's business.
  • Ability to quickly learn new proprietary software and processes.
  • Excellent written and verbal communication skills, with the capability to present to clients and maintain internal documentation.
  • Detail-oriented, capable of multitasking, and able to thrive under tight deadlines in a dynamic environment.
  • Ability to manage projects, resources, stakeholders, and participants effectively.
  • Act as a resource for others in resolving complex issues.

Additional Information:
All information will be kept confidential in accordance with EEO guidelines.