**Director of Media Strategy and Planning**, **Senior Media Planner and Buyer**

6 days ago


New York, New York, United States HelloFresh Full time
About the Role

We are seeking a highly experienced and strategic-minded individual to lead our media planning and buying efforts. As the **Director of Media Strategy and Planning**, you will be responsible for developing and executing a comprehensive media strategy that drives business results and aligns with our company's goals.

Key Responsibilities
  • Develop and implement a media strategy that optimizes our marketing budget and drives ROI/ROAS
  • Build and lead a high-performing team of media buyers and planners
  • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns
  • Utilize data-driven methodologies to improve the effectiveness and efficiency of our media efforts
  • Stay up-to-date with industry trends and best practices in media planning and buying
Requirements
  • 15+ years of experience in media planning and buying, with a strong track record of success
  • Proven ability to develop and execute comprehensive media strategies that drive business results
  • Strong leadership and team management skills
  • Excellent analytical and problem-solving skills
  • Ability to work in a fast-paced, dynamic environment
What We Offer
  • Competitive salary and benefits package
  • Opportunity to work with a leading company in the food industry
  • Collaborative and dynamic work environment
  • Professional development opportunities


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