Lead Field Marketing Strategist

2 weeks ago


New York, New York, United States Papaya Global Full time

Papaya Global is an innovative B2B technology firm dedicated to revolutionizing the payroll and payments sector. Backed by significant investment from leading venture capitalists, our cutting-edge solutions facilitate the management of global workforces across more than 160 countries.

In the role of Field Marketing Manager at Papaya Global, you will play a pivotal part in driving lead generation and boosting brand visibility through well-planned marketing strategies. Collaborating with a passionate team of marketing professionals, you will contribute to pipeline development, customer engagement, and brand growth.

Key Responsibilities:

  • Design and implement major corporate events such as trade shows, field activities, and strategic partnerships
  • Oversee digital event initiatives, including content creation, promotional activities, and post-event follow-ups
  • Facilitate effective pre-event communications and coordinate lead follow-up with sales teams
  • Monitor lead progression and work closely with sales channels for prompt follow-up
  • Administer event budgets and establish ROI objectives
  • Gather feedback for post-event assessments and enhancements
  • Craft integrated marketing strategies that leverage multiple channels
  • Evaluate campaign outcomes and offer insights for future marketing efforts

Qualifications:

  • Minimum of 6 years of experience in field or event marketing within SaaS companies
  • Exceptional organizational skills and attention to detail with a strong project management background
  • Proficient in managing resources, budgets, and team dynamics
  • Strong collaborative abilities across various departments
  • Enthusiastic about field marketing and its strategic significance
  • Dedicated to excellence with a proactive problem-solving approach
  • Outstanding project management and organizational skills
  • Solid understanding of field marketing concepts and event execution strategies
  • Fluent in English with native-level proficiency


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