Senior Product Marketing Manager
2 weeks ago
About the Role:
We are seeking a highly skilled Senior Product Marketing Manager to join our team at Philips. As a key member of our global product marketing team, you will be responsible for developing and executing go-to-market strategies for our Computed Tomography (CT) products.
Key Responsibilities:
- Develop and execute global go-to-market strategies for new product introductions (NPIs) and existing products.
- Partner with key markets to establish and nurture first-of-kind and seed sites to drive commercial uptake of products.
- Develop marketing plans for assigned product launches, including gathering market research, competitive intelligence, and voice of the customer.
- Partner with legal and regulatory teams to ensure compliance of marketing messages/claims.
- Lead a cooperative effort across different domains to drive sales, orders, and margin objectives.
Requirements:
- Bachelor's degree or equivalent work experience.
- 5+ years of related experience in product marketing or adjacent fields.
- Ability to synthesize market and customer feedback and existing and new products into solutions.
- Demonstrable communication skills and ability to lead an organization in the development and implementation of go-to-market strategies.
- Experience in high-tech, healthcare/med-tech solutions businesses in B2B environments.
- Knowledge of marketing processes, strategic planning, and budgeting.
About Philips:
We are a health technology company that believes every human matters. We are committed to providing quality healthcare to everyone, everywhere. If you're passionate about making a difference in people's lives, join our team and help us achieve our mission.
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