Digital Marketing Strategist

5 days ago


Cleveland, Ohio, United States NCS Credit Full time
Job Title: Digital Marketing Specialist

At NCS Credit, we are seeking a highly skilled Digital Marketing Specialist to join our Marketing team. As a key member of our team, you will be responsible for developing and implementing online marketing strategies to promote our products, services, and brand.

Key Responsibilities:
  • Conduct market research to identify customer trends, competitor offerings, and demographic data.
  • Aggregate and analyze digital data to optimize our website and increase client engagement.
  • Prepare marketing reports by collecting, analyzing, and summarizing sales data.
  • Implement and optimize marketing campaigns using SEO, PPC, and other top-of-funnel tactical tools.
  • Research and prospect new leads, meeting or exceeding defined marketing metrics.
  • Manage our website in alignment with SEO tactics, web optimization, and lead generation.
  • Coordinate work with our third-party marketing agency to create and implement marketing strategies and campaigns.
  • Research advertising trends and competitors' pricing and products.
  • Collaborate with Marketing to execute content creation.
Requirements:
  • Excellent written and verbal communication skills.
  • Problem-solving and critical-thinking skills.
  • Ability to work with teams and collaborate.
  • Strong attention to detail.
  • Strong analytical skills.
  • Bachelor's degree in business or related field.
  • 3+ years of experience in a Marketing coordinator role.
  • Experience using a CRM system such as Sugar or Salesforce.
  • Experience with GA4.
  • Experience with lead generation tools such as ZoomInfo, Google Ads, and etc.
Physical and Mental Demands:
  • Ability to communicate effectively in person, via phone, and email.
  • Manual dexterity.
  • Near visual acuity.
  • Prolonged sitting while viewing a computer monitor.
  • Frequent typing and use of keyboard/mouse.


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