Senior Wholesale Marketing Manager

21 hours ago

Palm Beach Gardens, Florida, United States TBC Corporation Full time
About the Role

We are seeking a highly skilled Senior Wholesale Marketing Manager to join our team at TBC Corporation. As a key member of our marketing team, you will be responsible for developing and executing strategic brand management initiatives to drive business growth and enhance customer satisfaction.

Key Responsibilities
  • Lead holistic brand building initiatives and gain alignment to 3–5-year strategy and innovation plan.
  • Brand Ownership: Drive delivery of business objectives for brand including sales, OI, inventory and market share across brand and tier.
  • Annual Business Planning: Lead development of brand's annual business plans (serve as single point of contact) and track monthly progress towards goals.
  • Initiative management: Lead development of brand building initiatives. Lead brief development and execution of commercial programs in partnership with in-house marketing and creative agencies.
  • Process Improvement: Identify and lead process improvements at the brand and tier level.
  • Customer communication: Partner with sales and marketing to effectively develop communication plans in line with brand and wholesale marketing strategy.
  • Product launches: Partner with SRM teams and supply chain to ensure seamless product launches of our exclusive, private label and owned brand.
  • Portfolio Management: Champion portfolio optimization to drive best total value for the customer and TBC to maximize profit, meet customer needs, and inform/support GTM strategy.
  • Makes recommendations and decisions. Supports and advocates data management, controls, and data mining applications and systems. Is pursued for advice in existing and future technology systems.
  • Understands all information sources and builds on them by developing new business intelligence reports, trend charts and process controls. Implements improvements to meet the needs of stakeholders.
Requirements
  • Bachelor's degree in business, marketing, supply chain, finance or related field. MBA preferred.
  • 8+ years in sales, merchandising, marketing or supply chain with proven Category Management, retail merchandising or related role experience with at least 3 years in a leadership or management capacity.
  • Automotive/Tire industry or related experience a plus.
  • Demonstrated track record of driving revenue growth, optimizing product assortments, and enhancing customer satisfaction.
  • Solid understanding of the OE tire market is a plus.
  • Competence in leading and managing medium-sized change initiatives. Ability to assess the impact of changes on individuals, teams and the organization. Capable of addressing concerns and resolving resistance . Skilled at coaching and mentoring individuals and teams through the change process.
  • Excels at analyzing complex situations, weighing multiple variables and predicting outcomes. Makes informed decisions that align with organizational goals and strategies. Mentors others in decision-making and fosters a culture of sound judgement.
  • Understands communication style make influence work and relationships. Uses good judgement to communicate appropriately. Proactively works to adjust style based on audience and points of emphasis.
  • Experience with data analytics/visualization tools (Qlik, PowerBI and/or Alteryx) a plus.
  • Experience using NPD/GFK/Vehicle Fitment data a plus.
  • Profound understanding of productivity patterns and advanced techniques to maximize efficiency. Consistently achieve their goals, maintain a healthy work-life balance and inspire those around them.
  • Exceptional ability to cultivate a culture of respect, inclusivity and safety. Skillful at nurturing talent through continuous feedback loops and identifying potential future leaders within the team. Anticipates conflicts, builds strong team cohesion.
  • Willing to travel 10% & Hybrid (2 days in office) - In Office for Training.
  • Bilingual in Spanish / English is a plus.
What We Offer
  • Market competitive compensation.
  • 401(k) and Roth with company match. Immediate 100% vesting.
  • Comprehensive benefits including medical, dental and vision.
  • Company paid short term disability and employer subsidized long term disability.
  • Company paid life insurance.
  • Discounted tire purchasing.
  • Tuition reimbursement.
  • Employee assistance program.
  • Generous paid vacation and paid time off.
  • Customizable voluntary benefits.
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