Senior Marketing Director

17 hours ago

Palm Beach Gardens, Florida, United States Most Loved Workplaces® Full time
About the Role

We are seeking a highly skilled and experienced B2B Marketing Manager to join our team at Most Loved Workplace. As a key member of our marketing team, you will be responsible for developing and executing our marketing strategy to drive business growth and elevate our certification packages.

Key Responsibilities
  • Lead Demand Generation, SEO & Conversion: Develop and execute multi-channel inbound demand generation strategies through content, SEO, social media, and paid marketing tactics.
  • Content Strategy: Oversee the content calendar, collaborating with writers, web developers, and the product team to create impactful product marketing materials.
  • Community Development: Drive customer loyalty and engagement through webinars, newsletters, case studies, success stories, and surveys, while promoting certified companies and managing membership sites.
  • Sales & Product Support: Partner with sales to develop sales enablement content, manage drip campaigns, execute account-based marketing, and conduct market analyses to support revenue growth.
  • Field Marketing: Design and execute strategies to boost brand awareness and generate leads through targeted field marketing efforts.
  • Project Management & Accountability: Lead remote teams using agile or EOS methodologies, ensuring timely project completion, high-quality results, and accountability.
  • KPIs & Analytics: Monitor campaign performance on a daily, weekly, and monthly basis, optimizing for ROI, lead generation, and customer engagement.
Qualifications
  • Experience: 3-5 years in B2B marketing, ideally within certification organizations, HR services, or consultative services.
  • Tools Expertise: Proficient with HubSpot and other marketing automation platforms, and skilled in SEO, SEM, ABM, and marketing analytics.
  • Leadership Skills: Proven track record in leading remote teams, driving projects with urgency, and ensuring high standards across all deliverables.
  • Project Management Expertise: Experience with agile or EOS methodologies, running KPI-driven meetings, and using project management tools to maintain focus and efficiency.
  • Proven Impact: Demonstrated success in developing and executing marketing campaigns that significantly impact lead generation and sales growth.
  • Education: Bachelor's degree in Marketing, Communications, or a related field.
  • Certifications: HubSpot Certification is highly preferred. Project Management certifications are a plus.
Benefits
  • Competitive salary commensurate with experience ($75,000-$90,000)
  • Medical, Dental, and Vision insurance
  • 401(k) with company match
  • Flexible spending account (FSA)
  • Life insurance
  • Additional perks and discounts

We are an equal opportunity employer and welcome applications from all qualified and enthusiastic individuals who desire to contribute to our growth and meet, perform the duties of, and exceed the requirements of the position.

For more information on Most Loved Workplace, visit: www.mostlovedworkplace.com

About Most Loved Workplace

Most Loved Workplace (MLW) is the world's leading certification for companies where employees love to work. We excel in measuring key drivers of success, including emotional connectedness, respect, and loyalty, which distinguish high-performing organizations. MLW-certified companies leverage their status to enhance both internal culture and customer relations, achieving sustainable success through actionable insights and data. At MLW, we empower organizations to create environments where employees thrive.

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