Senior Wholesale Marketing Manager
6 hours ago
At TBC Corporation, we are seeking a highly skilled Senior Wholesale Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic brand management initiatives to drive business growth and enhance customer satisfaction for the TBC enterprise.
Key Responsibilities:- Lead holistic brand building initiatives and gain alignment to 3–5-year strategy and innovation plan.
- Brand Ownership: Drive delivery of business objectives for brand including sales, OI, inventory and market share across brand and tier.
- Annual Business Planning: Lead development of brand's annual business plans and track monthly progress towards goals.
- Initiative management: Lead development of brand building initiatives and lead brief development and execution of commercial programs in partnership with in-house marketing and creative agencies.
- Process Improvement: Identify and lead process improvements at the brand and tier level.
- Customer communication: Partner with sales and marketing to effectively develop communication plans in line with brand and wholesale marketing strategy.
- Product launches: Partner with SRM teams and supply chain to ensure seamless product launches of our exclusive, private label and owned brand.
- Portfolio Management: Champion portfolio optimization to drive best total value for the customer and TBC to maximize profit, meet customer needs, and inform/support GTM strategy.
- Bachelor's degree in business, marketing, supply chain, finance or related field. MBA preferred.
- 8+ years in sales, merchandising, marketing or supply chain with proven Category Management, retail merchandising or related role experience with at least 3 years in a leadership or management capacity.
- Automotive/Tire industry or related experience a plus.
- Demonstrated track record of driving revenue growth, optimizing product assortments, and enhancing customer satisfaction.
- Solid understanding of the OE tire market is a plus.
- Competence in leading and managing medium-sized change initiatives. Ability to assess the impact of changes on individuals, teams and the organization.
- Excels at analyzing complex situations, weighing multiple variables and predicting outcomes.
- Experience with data analytics/visualization tools (Qlik, PowerBI and/or Alteryx) a plus.
- Experience using NPD/GFK/Vehicle Fitment data a plus.
- Market competitive compensation.
- 401(k) and Roth with company match. Immediate 100% vesting.
- Comprehensive benefits including medical, dental and vision.
- Company paid short term disability and employer subsidized long term disability.
- Company paid life insurance.
- Discounted tire purchasing.
- Tuition reimbursement.
- Employee assistance program.
- Generous paid vacation and paid time off.
- Customizable voluntary benefits.
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