Lead Customer Lifecycle Marketing Strategist

1 week ago

Minneapolis, Minnesota, United States SAP Full time
About SAP:
At SAP, we empower individuals to achieve their best. Our culture emphasizes teamwork and a shared commitment to enhancing global operations.

Position Overview:
The Enterprise Americas division is in search of a Senior Marketing Manager to spearhead our Customer Lifecycle initiatives within the Commercial and Regulated Industries sectors. This role will report directly to the Director of Community, Advocacy, and Lifecycle Marketing within our Shared Services marketing framework.

Key Responsibilities:
  • Customer Lifecycle Strategy: Develop and manage the customer lifecycle program framework tailored to the Enterprise and Regulated Industries audience, leveraging customer analytics and insights. Collaborate with field marketing, global customer marketing, and customer success teams to establish business requirements, messaging, and tactics aimed at enhancing engagement and driving efficiency.
  • Field Alignment and Partnerships: Work closely with field marketing and global customer marketing to align business needs with Customer Success and Service teams. Promote and communicate programs effectively across the Enterprise Americas region and beyond.
  • Consistency, Scale, and Measurement: Create an insights-driven approach to customer lifecycle initiatives, defining key performance indicators in collaboration with our analytics team to assess engagement, growth, and marketing ROI.

Ideal Candidate Profile:
The successful candidate will be a confident communicator and data-driven marketer with a strong passion for customer advocacy. They will possess excellent collaboration skills and the ability to influence key marketing stakeholders effectively. Proven success in creating impactful marketing programs that yield measurable engagement and revenue growth is essential.

Our Team:
We are a data-driven team dedicated to innovation and results. Our environment fosters professional growth, collaboration, and a customer-centric approach to business.

Qualifications:
  • 7+ years of experience in Customer Marketing, preferably in technology or B2B sectors.
  • Strong presentation skills, both in-person and online.
  • Experience collaborating with sales and cross-functional teams.
  • Proficient in customer relationship management and marketing automation tools.
  • BS/BA in Marketing or a related field is required.

Specialized Skills:
  • Leadership and interpersonal skills to motivate and drive initiatives.
  • Ability to analyze data and interpret trends to inform marketing strategies.
  • Effective communication skills, both written and verbal.
  • Self-motivated and capable of independent decision-making.

Commitment to Inclusion:
SAP is dedicated to fostering a culture of inclusion and well-being, ensuring that every individual feels valued and empowered to perform at their best. We believe in harnessing diverse talents to create a more equitable world.

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