B2B and Educational Marketing Lead

1 week ago

New York, New York, United States Yoto Full time
Job Overview

The B2B and Educational Marketing Lead is tasked with overseeing the marketing strategy and execution for our B2B and educational initiatives across North America. The North American Marketing Team plays a crucial role in:

  • Achieving revenue, family acquisition, and retention objectives.
  • Managing brand, product, and corporate communications with both new and existing B2C and B2B clients, including educational institutions.

About Yoto

Yoto is a unique, screen-free interactive audio platform designed for children. Our innovative audio players empower kids to control their listening experience, free from microphones, cameras, or advertisements. We offer a diverse catalog of audio content that promotes creative play and learning, featuring over 1,000 titles from renowned creators, publishers, and labels, including Disney, Marvel, Roald Dahl, and Universal Music. We also produce original content tailored for our audience.

  • Recognized in Bloomberg's list of 25 UK startups to watch.
  • Ranked 9th in Fast Company's Most Innovative Companies.
  • Identified as the second fastest-growing tech company in the UK by Deloitte.
  • Featured in TIME Magazine's Top 100 Inventions.
  • Our team consists of over 140 employees across the UK, US, and France, and we are expanding.

Our mission is to provide the soundtrack of childhood and support families on their unique journeys. By creating products that inspire independent play, we help families explore and grow through an engaging world of audio.

North America Marketing Team

The Yoto North America Marketing Team is dedicated to enhancing the Yoto brand's presence in the region, achieving revenue, family acquisition, and retention goals. This team manages brand, product, and corporate communications with both new and existing B2C and B2B customers. It operates within a matrix structure, guided by global leadership and local activation.

Key Responsibilities:

The B2B Marketing Lead will have a broad range of responsibilities, including but not limited to:

  • Spearheading the development and execution of B2B and educational marketing strategies as part of the North American global marketing framework.
  • Collaborating with cross-functional teams (e.g., content, commercial, global marketing) to ensure marketing initiatives align with sales objectives and overall company goals.
  • Identifying target B2B and educational market segments, buyer personas, and key decision-makers to effectively tailor marketing efforts.
  • Establishing strategic B2B and educational partnerships in the US and Canada to enhance customer acquisition.
  • Creating engaging B2B, educational, and homeschool content, including whitepapers, case studies, blog posts, and thought leadership articles, to educate and engage target audiences and position the company as an industry leader.
  • Working with subject matter experts to develop content that addresses the specific needs and challenges of B2B and educational clients, providing valuable insights and solutions.
  • Training and supporting sales representatives on B2B and educational marketing initiatives, product messaging, and positioning to ensure effective customer interactions.
  • Setting key performance indicators (KPIs) and metrics to evaluate the success of marketing campaigns and initiatives.
  • Analyzing marketing data and metrics to identify trends, insights, and areas for improvement, providing regular reports and recommendations to senior management.

Success Metrics

  • Achieving (and surpassing) revenue, family acquisition, and retention targets.
  • Being recognized as a reliable expert in B2B and educational marketing within the organization.
  • Demonstrating strong results against established objectives and key results (OKRs).

Qualifications:

  • A minimum of 4 years of experience in a similar role, with a background in either agency or brand environments; experience in a high-growth startup or scale-up is advantageous.
  • Exceptional organizational skills and the ability to work across multiple time zones.
  • Proven experience managing diverse stakeholders and partners.
  • Familiarity with planning trade shows.
  • Experience in partnership development.
  • Proficient in data analysis and marketing research.
  • Ability to manage substantial workloads while maintaining composure.
  • Knowledge of the latest marketing technologies and trends.
  • A passion for audio content and technology.
  • Quick thinking and a fast learner.
  • Understanding of marketing strategies for children's products and targeting parents.

Compensation: Competitive salary based on experience.

Benefits:

  • Flexibility: Hybrid working model with a preference for in-office collaboration.
  • Financial: Comprehensive benefits package including retirement savings plan and employee referral bonuses.
  • Health & Wellness: Extensive medical, vision, and dental insurance coverage.
  • Time Off: Generous paid time off policy.
  • Family Support: Family-friendly leave options and flexible spending accounts.
  • Community Engagement: Opportunities for volunteer work and professional development.
  • Fun Perks: Company events and a complimentary Yoto player with starter pack.

Diversity and Inclusion

At Yoto, we are committed to fostering a diverse and inclusive environment. Our core principles guide our mission to support families and create a workplace where all voices are heard. We encourage applications from individuals of all backgrounds and experiences.

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