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Senior Manager, Product Marketing Lead
1 month ago
We're seeking a seasoned Product Marketing leader to join our team at Justworks. As a Senior Manager, Product Marketing, you will be responsible for leading go-to-market strategy for our Benefits products and features, working closely with our Benefits product team to bring new benefits, features, and services to prospective and existing customers.
Key Responsibilities- Lead high-performing teams of Product Marketing Managers across multiple product domains, mentoring and empowering them to improve their skills and create a culture of belonging, learning, and growth.
- Develop and execute go-to-market strategies that drive ongoing product and feature adoption, revenue growth, and retention, working closely with Product leadership to shape the product strategy and priorities for your product domains.
- Apply buyer, segment, and go-to-market expertise to develop the end-to-end marketing strategy/business plan addressing selected buyer groups/cohorts, bridging the gap between Justworks' corporate-level strategy and the product strategy for your domains.
- Identify opportunities to drive differentiated value propositions for our customers and product-driven growth via build/buy/partner recommendations, guiding your team to be strong customer advocates and leverage market, competitive, and customer insights to influence our product direction and go-to-market strategy.
- Develop go-to-market product launch strategies with colleagues in marketing, product management, and revenue enablement to deliver high-impact, integrated stories resulting in increased engagement and product adoption, working closely with the Sales, Customer Support, and Marketing teams to identify key cross and upsell opportunities.
- Guide your team to set, measure, and report on Product and Marketing KPIs and metrics that ladder up to Justworks' overall strategy and outcomes, performing other related duties as assigned.
We're looking for a seasoned Product Marketing leader with experience in go-to-market strategy and a history of driving cross-sell, upsell, and customer marketing efforts to support our benefits offering across the Justworks portfolio. You should have a minimum of 7 years of work experience in Product or Customer Marketing for tech/software products, preferably B2B, and experience working in the Benefits domain, ideally with Medical/Dental/Vision offerings and/or differentiated benefits.
You should also have a minimum of 4 years of experience leading and building high-performing Product Marketing teams, strong analytical skills, and the ability to craft high-impact marketing plans with clearly defined value propositions and product messaging. Knowledge or experience in HR space is a plus.
What We OfferWe offer a competitive salary range of $190,000.00 - $218,500.000 per year, based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. We also offer a Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members.
We're committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. We're an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status.
