Senior Manager, Product Marketing Lead

1 week ago

New York, New York, United States Whistle Full time
About the Role

We're seeking a seasoned Product Marketing leader to join our team at Justworks. As a Senior Manager, Product Marketing, you will be responsible for leading go-to-market strategy for our Benefits products and features, working closely with our Benefits product team to bring new benefits, features, and services to prospective and existing customers.

Key Responsibilities
  • Lead high-performing teams of Product Marketing Managers across multiple product domains, mentoring and empowering them to improve their skills and create a culture of belonging, learning, and growth.
  • Develop and execute go-to-market strategies that drive ongoing product and feature adoption, revenue growth, and retention, working closely with Product leadership to shape the product strategy and priorities for your product domains.
  • Apply buyer, segment, and go-to-market expertise to develop the end-to-end marketing strategy/business plan addressing selected buyer groups/cohorts, bridging the gap between Justworks' corporate-level strategy and the product strategy for your domains.
  • Identify opportunities to drive differentiated value propositions for our customers and product-driven growth via build/buy/partner recommendations, guiding your team to be strong customer advocates and leverage market, competitive, and customer insights to influence our product direction and go-to-market strategy.
  • Develop go-to-market product launch strategies with colleagues in marketing, product management, and revenue enablement to deliver high-impact, integrated stories resulting in increased engagement and product adoption, working closely with the Sales, Customer Support, and Marketing teams to identify key cross and upsell opportunities.
  • Guide your team to set, measure, and report on Product and Marketing KPIs and metrics that ladder up to Justworks' overall strategy and outcomes, performing other related duties as assigned.
About You

We're looking for a seasoned Product Marketing leader with experience in go-to-market strategy and a history of driving cross-sell, upsell, and customer marketing efforts to support our benefits offering across the Justworks portfolio. You should have a minimum of 7 years of work experience in Product or Customer Marketing for tech/software products, preferably B2B, and experience working in the Benefits domain, ideally with Medical/Dental/Vision offerings and/or differentiated benefits.

You should also have a minimum of 4 years of experience leading and building high-performing Product Marketing teams, strong analytical skills, and the ability to craft high-impact marketing plans with clearly defined value propositions and product messaging. Knowledge or experience in HR space is a plus.

What We Offer

We offer a competitive salary range of $190,000.00 - $218,500.000 per year, based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. We also offer a Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members.

We're committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. We're an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status.

  • Senior Manager, Product Marketing Lead

    3 weeks ago

    New York, New York, United States Whistle Full time

    About the RoleWe are seeking a seasoned Product Marketing leader to join our team at Justworks. As a Senior Manager, Product Marketing, you will be responsible for leading go-to-market strategy for our Benefits products and features, working closely with our Benefits product team to bring new benefits, features, and services to prospective and existing...

  • Senior Director, Product Marketing Lead

    2 weeks ago

    New York, New York, United States ZINNIA Full time

    Join Zinnia's Product Marketing TeamZinnia is a leading Insurtech company that's revolutionizing the insurance industry. We're seeking a highly skilled Senior Director, Product Marketing to lead our product marketing efforts and drive business growth.About the RoleThis is a critical leadership position that requires a strong product marketing background, a...

  • Senior Product Marketing Manager

    3 weeks ago

    New York, New York, United States Wiz, Inc. Full time

    Job Title: Senior Product Marketing ManagerWiz, Inc. is seeking a highly skilled Senior Product Marketing Manager to drive the growth of our cloud security products. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies, creating compelling product messaging, and building strong relationships with...

  • Senior Product Marketing Manager

    8 hours ago

    New York, New York, United States Dealpath Full time

    Join Our Team as a Senior Product Marketing ManagerWe are seeking a highly skilled Senior Product Marketing Manager to lead the development of our go-to-market strategy. As a key member of our team, you will play a pivotal role in shaping how we position our platform, crafting compelling messaging that resonates with our customers and the broader market.Key...

  • Senior Marketing Manager

    3 weeks ago

    New York, New York, United States Atrium Staffing Full time

    Job Title: Senior Consumer Marketing ManagerWe are seeking a highly motivated and experienced Senior Consumer Marketing Manager to lead all consumer-facing activations for our U.S. market.Job Summary:The Senior Consumer Marketing Manager will be responsible for planning and executing comprehensive Go-To-Market strategies, ensuring cohesive 360-degree support...

  • Senior Product Marketing Manager

    3 weeks ago

    New York, New York, United States Insightful Full time

    About UsAt Insightful, we're revolutionizing the way businesses make informed decisions. Our cutting-edge platform processes vast amounts of data, distilling it into actionable insights that empower enterprises to boost productivity, streamline processes, and enhance staff well-being.Job DescriptionWe're seeking a seasoned Senior Product Marketing Manager to...

  • Senior Product Marketing Manager

    10 hours ago

    New York, New York, United States Microsoft Corporation Full time

    About the Role:We are seeking a Senior Product Marketing Manager to drive go-to-market strategy and execution for our Microsoft Advertising business focused on Search and Chat partners.This role will lead strategic positioning of our products and enable sales through effective training and collateral development.Collaboration with product management,...

  • Senior Product Marketing Manager

    3 weeks ago

    New York, New York, United States Ogury LTD Full time

    About the RoleOgury is seeking a Senior Product Marketing Manager to join our growing Product Marketing team. This is an exciting opportunity to be a part of a team where you can contribute to growth and participate in shaping the future direction of this core functional area.Key ResponsibilitiesLead launch strategy of assigned products, host sales training...

  • Senior Product Marketing Manager

    20 hours ago

    New York, New York, United States Blockaid Full time

    About BlockaidBlockaid is a pioneering web3 security platform that empowers trust in the decentralized world. Our cutting-edge platform is trusted by leading web3 companies, including Coinbase, Metamask, and Stellar, to detect, understand, and prevent off and onchain threats.Role OverviewAs a Senior Product Marketing Manager at Blockaid, you will collaborate...

  • Senior Product Marketing Manager

    4 weeks ago

    New York, New York, United States Sisense Inc. Full time

    About the RoleSisense is a leading analytics platform that empowers businesses to make data-driven decisions. As a Senior Product Marketing Manager, you will play a crucial role in driving market positioning and messaging for our growing analytics platform.Key ResponsibilitiesDevelop and maintain audience-appropriate collateral to support our go-to-market...

  • Senior Product Manager

    21 hours ago

    New York, New York, United States stensul Full time

    About StensulStensul is a leading marketing creation platform that empowers teams to launch campaigns faster and more efficiently. Our platform streamlines collaboration, simplifies creation, and integrates with leading ESPs/MAPs and project management platforms.Job SummaryWe are seeking a seasoned Senior Product Manager to lead the development of our...

  • Senior Product Marketing Manager

    3 weeks ago

    New York, New York, United States Sisense Full time

    About SisenseSisense is a leading analytics platform that empowers businesses to make data-driven decisions by providing actionable insights. Our platform is designed to bridge the gap between insights and action, making data more accessible within every application.Job SummaryWe are seeking a Senior Product Marketing Manager to join our team. As a key...

  • Senior Product Marketing Manager

    17 hours ago

    New York, New York, United States SS&C Technologies Full time

    Job DescriptionSS&C Technologies is a leading provider of investment and financial services and software for the financial services and healthcare industries. As a global company, we have 20,000+ employees in over 90 offices in 35 countries. Our solutions are used by 18,000 financial services and healthcare organizations worldwide.Job SummaryWe are seeking...

  • Senior Product Marketing Manager

    1 hour ago

    New York, New York, United States Cadence Solutions Full time

    About the RoleCadence Solutions is seeking an experienced Senior Product Marketing Manager to lead the marketing strategy for our cutting-edge remote patient monitoring platform. As a key member of our team, you will be responsible for developing and executing comprehensive product marketing strategies to drive product adoption and growth.Key...

  • Senior Product Marketing Manager

    15 hours ago

    New York, New York, United States Amazon Full time

    Job Title: Senior Product Marketing Manager - OutboundAmazon is seeking a highly skilled Senior Product Marketing Manager to lead the development and execution of innovative marketing strategies for our Outbound Communications team.Key Responsibilities:Create and implement global marketing strategies for email, push, SMS, and emerging channelsPartner with...

  • Senior Product Marketing Manager

    1 month ago

    New York, New York, United States Cadence Solutions Full time

    {"title": "Senior Product Marketing Manager", "description": "Drive Product Adoption and GrowthCadence Solutions is seeking an experienced Senior Product Marketing Manager to lead the marketing strategy for our cutting-edge remote patient monitoring platform. As a key member of our team, you will work closely with our product, design, and sales teams to...

  • Senior Product Marketing Manager

    2 weeks ago

    New York, New York, United States Sisense Inc. Full time

    About the RoleSisense is a leading analytics platform that empowers businesses to make data-driven decisions. As a Senior Product Marketing Manager, you will play a crucial role in driving market positioning and messaging for our growing analytics platform.Key ResponsibilitiesDevelop and maintain audience-appropriate collateral to support our go-to-market...

  • Senior Product Marketing Manager

    21 hours ago

    New York, New York, United States Sisense Full time

    About the RoleSisense is a leading analytics platform that empowers businesses to make data-driven decisions. As a Senior Product Marketing Manager, you will play a crucial role in driving market positioning and messaging for new product capabilities and offerings in our analytics platform.Key ResponsibilitiesDevelop and maintain audience-appropriate...

  • Senior Product Marketing Manager

    17 hours ago

    New York, New York, United States Microsoft Corporation Full time

    About the RoleWe are seeking a Senior Product Marketing Manager to drive go-to-market strategy and execution for our Microsoft Advertising business focused on Search and Chat partners.This role will be responsible for leading strategic positioning of our products and enabling sales through effective training and collateral development.The ideal candidate...

  • Marketing Senior Manager

    16 hours ago

    New York, New York, United States Verizon Full time

    About the RoleWe are seeking a highly skilled Marketing Senior Manager to join our Product Marketing Communications team at Verizon. As a key member of our team, you will be responsible for developing and executing marketing campaigns to retain customers and increase revenue for Verizon.Key ResponsibilitiesDevelop and execute comprehensive digital and...