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Director of Global Product Marketing

2 months ago

San Francisco, California, United States Airwallex Full time
About Airwallex

Airwallex is a leading unified payments and financial platform for global businesses. Our proprietary infrastructure and software empower over 100,000 businesses worldwide to manage everything from business accounts, payments, spend management, and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors, Airwallex is leading the charge in building the global payments and financial platform of the future.

About the Team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.

Job Summary

We are seeking a seasoned Director of Global Product Marketing to lead our high-performing global Product Marketing team focused on our Business Account, Spend Management, and Treasury solutions. As a key member of our Marketing team, you will use customer and competitor insights to shape the Airwallex value proposition for these product lines, evolving it as we launch new products and features and communicating it to prospects, partners, and customers.

Responsibilities
  • Develop a compelling value proposition for various Airwallex product lines, working closely with our Product, Commercial, and Strategy teams.
  • Have a deep understanding of audience segments and customer personas, and effectively adapt our core product and commercial messaging.
  • Develop and own our playbook for driving adoption of various new products and features, working closely with colleagues across Marketing and Sales.
  • Be responsible for the creation of collateral and enablement materials that help our commercial teams articulate our differentiated value.
  • Surface customer and competitor insights that enrich our understanding of the Airwallex product and of our buyer personas.
  • Actively contribute to projects related to pricing and bundling, craft value-based narratives, and drive adoption of premium tiers.
Requirements
  • 15+ years of Marketing experience, with a strong focus on B2B Product Marketing.
  • Track record of building and leading high performance teams, focused on outcomes.
  • Strong analytical skills, a data driven orientation, and uncompromising attention to detail.
  • Exceptional communication and collaboration skills, both internally and externally.
  • An ability to thrive under pressure, navigate ambiguity, and remain adaptable.
  • An entrepreneurial mindset and a willingness to get your hands dirty.
  • Deep intellectual curiosity to understand customer problems and know we can help.
  • An appreciation of the balance between global scale and local nuance.
Preferred Qualifications
  • Familiarity with Marketing SaaS or Fintech offerings, especially those with tiered subscription models.
  • Experience building Product Marketing roadmaps in a complex, multi-product environment.
  • Proven success building a Product Marketing team from the ground up.