Director of Global Brand Partnerships

3 weeks ago


San Mateo, California, United States PlayStation Global Full time
Director, Brand Partnerships

PlayStation Global is seeking a highly skilled Director, Brand Partnerships to develop and implement the global brand partnership strategy for the PlayStation brand. This role will involve seeking out and evaluating new partnership opportunities, as well as supporting current partner relationships.

Key Responsibilities:
  • Develop and Oversee Global Brand Partnership Strategy: Responsible for developing and overseeing the global brand partnership strategic plan and programming to secure the right partners and deliver marketing value.
  • Build Relationships with Brand Partners: Build relationships with brand partners who share our values and can help us reach the right customers during key PlayStation marketing times.
  • Lead Partnership Development and Negotiation: Act as the key liaison with brand partners, leading development and pitch strategy for custom co-marketing opportunities with brands, and/or their agencies, in support of PlayStation business goals.
  • Forecast and Track Partnership Value: Forecast potential marketing value, budget, and ROI on all partnership opportunities, and track program results and performance to ensure key benchmarks are met.
Requirements:
  • Experience in Brand Marketing and Partnerships: 15+ years in the brand marketing and/or partnerships marketing space, with proven experience delivering successful partnerships and campaigns.
  • Strong Relationship Management Skills: Strong relationship management, planning, negotiation, communication and analytical skills.
  • Global Brand Partnership Experience: Experience concepting and implementing global, integrated brand partnership campaigns, supported with above the line and below the line media.

PlayStation Global is an equal opportunity employer and welcomes applications from diverse candidates. We offer a top-tier benefits package, including medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role is eligible for a bonus package.



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